Pinterest Designer & Strategist

Who we are A luxury real estate brokerage on a Caribbean island, affiliated with one of the global luxury real estate networks, plus our flagship beachfront residential development on the same island — sales and rentals. Buyers are mostly North American and European. The visual register is quiet, editorial, high-end. Not loud, not "hustle real estate." We'll share both brands and site URLs with shortlisted candidates. What we need A Pinterest presence for both brands that looks like us. That means someone who can design pins inside an existing luxury brand system — not someone who applies their own template style to whatever comes in. Our brokerage brand is franchise-governed: logo, typeface, and palette are locked and non-negotiable. Two things in one role: Design — pin graphics holding the brokerage's brand standards (we supply the brand book, typefaces, palette, logo rules) and a matching but distinct look for the development. Pinterest strategy & execution — board architecture, keyword-driven pin titles and descriptions, Rich Pins, posting cadence, monthly performance reporting. Pinterest is a search engine and we want it treated like one. Scope Phase 1 (paid trial, ~2 weeks, after NDA) Audit our two sites and image libraries Board structure proposal for both brands 10 sample pins — 5 per brand — showing you can hold each brand's look Keyword/topic plan for the first 90 days Phase 2 (ongoing, if the trial lands) A monthly volume of pins across both brands, agreed together Scheduling and publishing Monthly report: impressions, outbound clicks, saves, top performers, what changes next month What we supply Professional photography (Sony full-frame, listing and lifestyle), floorplans, listing copy, brand guidelines, site access. You will not be sourcing stock images. Requirements Demonstrable Pinterest work for luxury, real estate, travel, hospitality, or interiors brands — link live accounts, not just static portfolio images Real Pinterest SEO: keyword research, pin/board optimization, Rich Pins, Pinterest Business account and analytics Comfortable working strictly inside a franchise brand book with no improvisation on logo, typeface, or color Strong typographic eye — most of our pins are photograph plus restrained live text, not collage Design tooling of your choice (Figma, Adobe CC, Canva Pro), as long as we receive editable source files and full rights Written English good enough to draft pin copy that reads like a luxury brand, not like SEO filler Willing to sign a short NDA before we share brand assets Nice to have Experience marketing property to international buyers (US/Canada/Europe buying in the Caribbean or Latin America) Experience with a franchise-governed luxury brand system Ability to cut short-form video / Idea Pins from existing footage How to apply Skip the generic cover letter — we'll ignore it. Answer these four: Link 2–3 Pinterest accounts you have run. Tell us what you inherited and what the numbers looked like after you. Show us one example where you designed inside someone else's strict brand guidelines. What was locked, and what did you still manage to do well? Name one Pinterest account in luxury property, resort, or high-end interiors that you think is doing it right — and one thing it's still getting wrong. Be specific. Tell us how you price this kind of work — hourly, per pin, or monthly package — what that number is, and your realistic turnaround for the Phase 1 trial. Terms Long-term relationship preferred; not a one-off batch All work delivered with source files and full transfer of rights NDA before asset handover