Pinterest Marketing Specialist (+ Light Instagram Curation)

Pinterest Marketing Specialist for Photography Brand (+ Light Instagram Curation) SUMMARY We are looking for an experienced freelancer to build and run our Pinterest marketing and take care of light Instagram curation for a photography business. This is not a "post and forget" social media job. The priority is a real Pinterest strategy that drives qualified traffic to our website and turns visitors into booked calls. The finished setup should combine a Pinterest strategy focused on traffic and lead generation (not just followers), SEO-optimized pins built from our existing photography, and backlinks to the right website pages that lead to a booked "Erstgespräch" (discovery call). On the Instagram side, it means curated posts of 5–8 images per shoot, pulled from our Pixieset galleries for shoots that haven't been shown on Instagram yet, with simple, clean captions. No elaborate storytelling needed. Your job is not just to schedule pins and post pictures, but to build a strategy that actually converts Pinterest traffic into booked calls for either a photo shoot or our photographer mentoring program. VERY IMPORTANT We are specifically looking for someone who has done Pinterest marketing for lead generation before. Not just Pinterest posting. Please do NOT apply if: - your experience is mainly general social media management with no real Pinterest focus - Pinterest was only for personal accounts or hobby boards - Basic scheduling without a strategy behind it. You should have proven experience with Pinterest SEO and keyword-optimized pins, backlinking strategies that drive website traffic, and growing Pinterest accounts with measurable results such as traffic, clicks or conversions. TO APPLY Please send me one to two examples of Pinterest accounts you've grown or managed, with results you can share (traffic, clicks or conversions), plus a short note on how you'd turn Pinterest traffic into booked calls. Applications without relevant Pinterest examples will not be considered. If this goes well, there's potential for ongoing collaboration.