Plai.io + AI Lead Generation & Marketing Strategist

About the Role We are an AI-native marketing agency running paid lead generation for franchise groups, salon suite operators, and home service businesses. We are looking for a high-level Lead Generation & AI Marketing Specialist who understands more than just running Meta Ads. You should have real-world experience with franchise or multi-location lead generation, ideally with Plai.io, and be able to use AI extensively for data analysis, strategic review, marketing optimization, content, copy, and creative strategy. We want someone who understands both: What looks good — and what actually converts. This is a hands-on role for someone who can look at campaign data, identify what is working, understand why it is working, and turn those insights into better campaigns, offers, copy and creative. What You'll Be Doing -Manage and optimize Meta + Google campaigns through Plai.io -Work with multiple franchise / local business accounts and locations -Analyze campaign, funnel and CRM data to identify growth opportunities -Review CPL, CPQL, conversion rates, lead quality, appointment rates and other performance metrics -Use AI tools such as Claude, ChatGPT, Gemini, Manus, etc. for research, analysis, strategy and content creation -Develop high-converting ad copy, hooks, offers and creative concepts Understand what makes an ad visually appealing and conversion-focused -Review existing creative and identify why certain ads outperform others -Create strategic recommendations based on data rather than guesswork -Work with GoHighLevel for lead routing, pipelines, scoring and automation -Help improve the complete journey from ad → landing page → lead → qualification → booking → CRM -Analyze reporting dashboards and identify performance issues -Help develop repeatable marketing systems that can be scaled across multiple franchise locations -Continuously test new hooks, offers, messaging and creative concepts Must-Have Skills Required -Real-world franchise or multi-location marketing experience -Strong lead generation / performance marketing experience -Hands-on experience with Plai.io / Plai.ai OR a very strong equivalent platform with proven ability to learn Plai quickly -Meta Ads -Google Ads -GoHighLevel (GHL) -Marketing analytics and performance reporting -Strong understanding of lead quality and conversion metrics -AI-powered marketing workflows -Strong copywriting and creative strategy skills -Ability to understand what converts, not just what looks good Strongly Preferred -Experience with salon suites / beauty professional recruitment -Experience with home service businesses such as HVAC, roofing, plumbing, electrical, remodeling, landscaping or restoration -Looker Studio -GA4 + Google Tag Manager -n8n -Apollo -Canva -Claude / Manus -AI-assisted research and reporting -CRM automation and lead scoring Plai.io Experience You should ideally have experience with: -Plai agency workspace -Sub-account management -Connecting Meta and Google ad accounts -Campaign creation and management -Campaign templates -Cross-account campaign cloning -Creative library management -AI budget optimization / recommendations -Multi-location campaign management If you have never used Plai.io, explain which platform you have used instead, how many accounts you managed, and how quickly you can learn Plai. AI Skills We are looking for someone who is genuinely AI-native. You should be using AI to: -Analyze marketing data -Find patterns and opportunities -Review campaign performance -Generate strategic recommendations -Research competitors and markets -Develop ad angles and hooks -Create and improve ad copy -Generate creative concepts -Repurpose and scale content -Create reporting narratives -Speed up repetitive marketing work We don't want someone who simply says "I use ChatGPT." We want someone who can demonstrate how AI has actually improved their marketing workflow and results. Franchise Experience Is Very Important Please highlight if you have worked with: -Franchise brands -Multi-location businesses -Franchisee marketing -Local lead generation -Home service franchises -Salon / beauty franchises -Territory-based advertising -Multi-location Meta / Google campaigns Experience managing multiple locations under one brand is a major advantage. Who We Are NOT Looking For Please do not apply if your experience is limited to: -Basic Facebook Ads -Posting social media content -Generic lead scraping -Basic GHL setup -Basic ChatGPT content generation -Running ads without analyzing lead quality -Creating attractive creatives without understanding conversion -Following instructions without providing strategic input We need someone who can think, analyze, test and improve. How We Measure Success You will be evaluated on things such as: -Qualified leads generated -Cost per qualified lead -Lead-to-appointment conversion -Appointment/show rate -Lead quality -Campaign efficiency -Creative performance -Conversion rate -Strategic improvements implemented -Ability to scale successful campaigns across locations