Podcast Strategy & Performance Analysis Consultant

Podcast Strategy & Performance Analysis Consultant Summary Opportunity Our team is seeking an experienced podcast strategist to conduct a focused performance analysis of Behavioral Science for Brands Podcast, a niche industry-specific podcast created for brand marketers and marketing professionals. The podcast has over 100 published episodes and has operated on a weekly publishing schedule for the last 2 years (less frequently before then). We are currently evaluating our publishing cadence, media support, and seeking other guidance with a goal to make broader changes to improve the podcast’s reach and strategic value. This is a short-term consulting engagement. We need an expert who can assess our existing performance, compare it with relevant benchmarks, identify gaps in our measurement, and provide clear recommendations for the podcast’s future direction. Requested Project Deliverables At the end of the project, we would like to have: * A clear assessment of how the podcast is currently performing, including how its audience, downloads, engagement, and other relevant metrics compare with appropriate benchmarks for niche/B2B podcasts. * A recommendation on publishing cadence, specifically whether we should continue weekly, move to biweekly, or consider another approach — and what we gain or give up with each option. * An assessment of the data we currently use to evaluate the podcast, including any important metrics we are missing or may be interpreting incorrectly. * Identification of the most meaningful opportunities to improve the podcast, including audience growth, positioning, content strategy, distribution, promotion, or other areas you believe deserve attention. * A practical recommendation for what we should do next, including the highest-priority actions we should take over the next several months and how much additional investment, if any, you believe is warranted. What We’re Looking For * You should have direct experience with podcast strategy, analytics, audience development, or growth. * Experience with niche, B2B, business, marketing, professional-services, or thought-leadership podcasts is strongly preferred. * We are especially interested in consultants who can show examples of similar analyses they have completed and explain how their recommendations influenced the direction or performance of a podcast. When Applying Please include: * A brief description of your relevant podcast strategy or analytics experience. * Examples of niche or B2B podcasts you have worked with. * An example of a similar audit, analysis, or strategic project you have completed. * Your proposed approach to this project. * Your estimated hours, timeline, and project cost. * Any data or access you would need from us to complete the analysis. Project type: One-time consulting project Experience level: Expert Location: Worldwide