Pre-Landing Page Specialist for Hunting E-commerce Brand — Research, Copywriting & Shopify

We are looking for an experienced **Pre-Landing Page Specialist / Direct Response Copywriter** to join our e-commerce team on a part-time basis. We operate an e-commerce brand in the **hunting niche, primarily targeting the French-speaking market**, and we are looking for someone who can take ownership of creating high-converting pre-landing pages from start to finish. This is a **long-term, part-time position of approximately 10–15 hours per week**. ## Your Role Your main responsibility will be to create, launch and test different types of pre-landing pages, including: * Advertorials * Listicles * Quiz funnels * Educational pre-sell pages * Comparison pages * Story-based pre-landers * Other direct-response pre-landing page formats You will be responsible for the entire process, from **research and strategy to copywriting, page creation and testing**. ## 1. Customer & Market Research Before creating a page, we expect you to conduct proper research into: * Our target customer * Customer pain points, desires and motivations * Hunting-related problems and frustrations * Customer objections * Competitor brands and funnels * Customer reviews * Reddit, forums, Facebook groups and relevant communities * Successful advertorials and landing page structures * Different marketing angles * Customer awareness levels We are **not** looking for someone who simply receives a product description and writes generic copy. You should be able to study the market, understand the customer and identify **strong direct-response angles based on what customers actually care about**. ## 2. Copywriting You will write the complete copy for each pre-landing page. This can include: * Headlines * Hooks * Advertorial copy * Listicle content * Storytelling * Product positioning * Benefits * Objection handling * Calls to action * Transitions between the pre-sell page and the product page You should have a strong understanding of **direct-response copywriting and customer psychology**. The goal of the pre-landing page is not simply to explain the product. It should increase curiosity, educate the customer, address objections and move the visitor toward a higher level of purchase intent before sending them to the product page. ## 3. Shopify Page Creation Once the concept and copy are ready, you should be able to build the page directly on Shopify. You can use whichever Shopify-compatible page builder you are most comfortable with, for example: * Replo * GemPages * Funnelish * PageFly * Shogun * Zipify * Or another similar solution You should be comfortable creating pages that are: * Mobile-friendly * Fast-loading * Easy to read * Visually credible * Conversion-focused * Consistent with the angle and target audience You do not need to be an elite graphic designer, but you should understand **conversion-focused design, information hierarchy and landing page structure**. ## 4. Testing & Optimization We don't want to simply create landing pages and leave them untouched. We want to continuously test and improve them. Examples of things we may test: * Different hooks * Different customer avatars * Different marketing angles * Headlines * Advertorial concepts * Listicle concepts * Page structures * CTAs * Images * Pre-sell formats * Different transitions to the product page You should be comfortable analyzing results and recommending new iterations based on performance. ## Expected Output We are looking for someone organized and efficient enough to produce approximately: **2–3 pre-landing pages per week** This can include completely new concepts as well as new iterations or variations based on existing winning pages. We care about both **speed and quality**. ## Requirements You should have: * Strong direct-response copywriting skills * Experience creating advertorials, listicles, quizzes or pre-sell pages * Strong research skills * Experience with Shopify * Experience with Replo, GemPages, Funnelish or similar page builders * Good understanding of e-commerce funnels * Good understanding of customer psychology * Good organizational skills * Ability to work independently * Ability to execute efficiently * Strong communication skills * Ability to test and iterate based on results We are looking for someone who can **take ownership of the entire process** rather than waiting for detailed instructions at every step. If you identify a better angle, hook, page structure or testing opportunity, we want you to bring it forward. ## Previous Experience You must have previous personal or professional experience with this type of work. This experience can come from: * Working with another e-commerce brand * Working for a direct-response or performance marketing agency * Freelance client work * Your own e-commerce brand or projects Experience in the following niches is a major plus: * Hunting * Outdoor * Fishing * Tactical * Camping * Other related markets Personal knowledge or experience with hunting is also highly valuable. ## French Is a Major Plus Our brand operates primarily in the **French-speaking hunting market**. If you speak and write **French fluently**, this is a major advantage. However, **French is NOT mandatory**. If you do not speak French but have strong experience with pre-landing pages, direct-response copywriting and Shopify, **please still apply — we would be interested in hearing from you.** We have systems in place that can help with French localization when necessary. ## Position Details * Part-time * Approximately **10–15 hours per week** * Long-term collaboration * Remote * Approximately **2–3 pre-landing pages per week** * Hunting / outdoor e-commerce niche * Primarily French-speaking market If the collaboration goes well, there will be opportunities to take on additional responsibilities as the brand continues to scale. ## IMPORTANT — How to Apply Please read this section carefully. We receive many applications, so we want to identify candidates who are **serious, detail-oriented and actually read the job description**. Please answer your application **in French if you are comfortable writing in French**. If you do not speak French, answering in **English is completely fine**. Walk us through your process for creating a pre-landing page from beginning to end, including: * How you research the customer, market and competitors * How you identify the angle and choose the right pre-landing page format * How you approach the copywriting and structure of the page * What you believe are the most important elements of a high-converting pre-landing page * How you test the page, analyze the results and decide what to improve next We want to understand **how you think and how you approach the entire process**, not simply see a list of tools you know how to use. Please also include: * Examples of pre-landing pages, advertorials, listicles or quizzes you have created * The Shopify page builders you are comfortable using * Any relevant e-commerce results or experience * Any experience you have in the hunting / outdoor niche ### Attention Check At the **very end of your application**, please write the answer to: **12 + 16 = ?** Applications that do not follow these instructions will be **ignored**. This is simply because we want to work with someone who is serious, communicates well and pays attention to details. We are looking for someone who can become an important long-term member of our e-commerce team and help us continuously develop, test and improve new pre-landing page concepts.