Pre-Launch Landing Page, Klaviyo Automation and Tally Integration Specialist

I am looking for an experienced landing-page and Klaviyo specialist to build the pre-launch data-collection system for MIDLUME, a U.S. menopause-support supplement brand for professionally active women aged approximately 40–55. This project includes: Designing and building an external pre-launch landing page Connecting the landing page to Klaviyo Redirecting subscribers to an existing Tally questionnaire Connecting Tally results to Klaviyo Configuring Klaviyo lists, profile properties and email flows Testing the complete customer journey A separate Tally specialist will design the questionnaire, questions, scoring and result logic. Customer journey The completed system should work as follows: A visitor arrives on the MIDLUME landing page. She submits her name, email address and marketing consent. She is added to the MIDLUME Pre-Launch list in Klaviyo. She is redirected to the Tally questionnaire. She completes the questionnaire and receives her result. Tally sends the approved result data to her existing Klaviyo profile. Klaviyo starts the correct personalized email flow. Scope of work 1. External landing-page design and development Recommend a suitable landing-page platform, such as Framer, Webflow, Carrd or Shopify. Design and build a professional, mobile-responsive landing page. Apply the supplied MIDLUME brand guidelines, colors, typography, imagery and copy. Embed a Klaviyo signup form. Collect: First name Email address Email marketing consent Add the supplied privacy-policy link and consent language. Configure a thank-you or confirmation message. Redirect subscribers to the supplied Tally questionnaire URL. Configure basic source and UTM tracking. Test the page on desktop and mobile. 2. Klaviyo list and profile setup Create and configure a “MIDLUME Pre-Launch” list. Confirm the correct opt-in and consent settings. Create the required Klaviyo custom profile properties. Ensure existing subscribers are updated rather than duplicated. Create useful segments based on questionnaire completion and support path. Expected profile properties may include: checkin_completed checkin_version checkin_completed_at primary_support_path secondary_support_path health_data_consent_version utm_source utm_campaign The final field mapping will be agreed with the MIDLUME team and the Tally specialist. 3. Tally-to-Klaviyo automation Work with the Tally specialist to understand the finalized fields, result categories and submission structure. Connect Tally to Klaviyo using Make, Zapier, n8n or another approved method. Locate the correct Klaviyo profile using the subscriber’s email address. Update the existing profile with the approved Tally result properties. Prevent duplicate Klaviyo profiles. Trigger the appropriate Klaviyo email flow after questionnaire completion. Configure basic error handling and automation monitoring. Complete all automation work inside MIDLUME-owned accounts. Raw questionnaire responses should remain in Tally unless MIDLUME specifically approves additional fields to be stored in Klaviyo. Private Klaviyo API keys must not be exposed in the landing-page or Tally front-end code. 4. Klaviyo email flows Configure and design the following basic pre-launch flows using supplied or approved copy: Immediate welcome email after landing-page signup Questionnaire reminder for subscribers who have not completed the Check-In Questionnaire-completion confirmation Result-based email branching according to the primary support path Basic pre-launch educational nurture sequence of up to five emails The flows should use MIDLUME branding and be tested on desktop and mobile. Full long-form copywriting is not the main purpose of this role. MIDLUME will provide approved messaging, but the freelancer should be able to make light editing and formatting recommendations. 5. Testing and quality assurance Test the complete process for: A new subscriber An existing Klaviyo subscriber A subscriber who does not complete the questionnaire A subscriber who completes each possible result path Correct Klaviyo profile-property updates Correct email-flow triggers Duplicate-profile prevention Landing-page and email display on mobile and desktop Tally redirection UTM and source tracking Consent recording Provide evidence that each test has passed before final delivery. 6. Handover Provide a short handover video or document explaining: How to edit the landing page How to change the Tally redirect URL How the Tally-to-Klaviyo automation works How to view and troubleshoot automation errors How to edit profile properties and segments How to update the Klaviyo email flows How to review landing-page and flow performance All editable files, accounts, automations and assets must be transferred to MIDLUME. Important scope clarification A separate freelancer is responsible for the Tally questionnaire. This project does not include: Writing or designing the questionnaire Creating Tally questions Creating the questionnaire scoring system Building Tally conditional logic Writing personalized questionnaire results Deciding the result categories Full Shopify website development Product pages or checkout Paid advertising management Social media management Writing legal policies The Tally specialist will provide the completed questionnaire, field names, scoring outputs, result categories and Tally access required for integration. Materials provided I will provide: MIDLUME brand guide Approved brand copy and messaging Images and visual assets Privacy-policy URL Consent language Completed Tally questionnaire Tally field and result information Access to MIDLUME-owned Klaviyo and automation accounts