Product Explainer Video (Long + Short Cutdown)

We're a boutique financial advisory firm (Spoonful Financial Services, accounting, bookkeeping, and fractional CFO services for small to mid sized businesses) looking for a skilled animator to bring a fully scripted, fully storyboarded client facing explainer video to life. This is a production job, not a concepting job. We have already completed: A finalized voiceover script (professionally recorded, runtime 5:28) A complete scene by scene storyboard with timing for all 9 scenes A defined brand color palette and visual tone Sample data and numbers to visualize (a fictional case study business used for illustration) We need someone who can execute this vision with polished animated character elements, clean data visualizations (charts, count up numbers, progress bars), and smooth scene transitions. Use whatever software or workflow you're strongest in. We care about the final output quality, not the tool stack. What the Video Is An explainer video walking a prospective client through our "Financial Snapshot" and "Contribution Margin" reporting process, using a sample business case study to show how we turn raw financial data into clear, actionable insight. Tone is warm, professional, and approachable. Not corporate stiff, not cartoonish or silly. Think a trusted advisor explaining something complex in plain language. We need this video to do two different jobs for our business: 1. Help close prospects we're already in conversation with, people deciding whether to move forward with a subscription engagement 2. Work as a standalone lead generation piece for cold audiences on LinkedIn and paid ads Because those two jobs need different lengths and pacing, this project includes both a full length version and a short cutdown version, described below. Scope of Work Full Length Video (5:28) Source or design a consistent animated illustrated character (flat design style) that appears across the full video in multiple poses and contexts (welcoming, thinking, presenting, direct address). Must look like the same character throughout, not a mix of unrelated stock elements. Build 9 scenes per our provided storyboard document, each with specified timing, matched to our provided voiceover audio. Animate data visualizations: count up number reveals, animated bar charts (6 month trend), progress or fill bars (goal tracking), and a per dollar comparison visual (margin breakdown). Apply our brand color palette consistently (sage green, navy or charcoal, cream, gold orange accent, palette details provided). Include an on screen disclaimer caption during the case study segment (text provided). Export a finished, ready to use video file with narration and background music included. One structured round of revisions included after first full draft. Short Cutdown Video (60 to 90 seconds) Built from the same character, visual style, and brand assets as the full version, so both videos feel like one family of content. Focused on our strongest, most attention grabbing moment (a key financial insight reveal) plus a clear opening hook and closing call to action, drawn from the full script and storyboard. Paced and edited for cold audiences scrolling LinkedIn or seeing a paid ad, meaning faster cuts and a stronger hook in the first 3 seconds than the long version needs. Delivered as a separate finished file, optimized for social and ad placements (please advise on ideal export specs for LinkedIn video ads). One structured round of revisions included after first full draft. What We're Providing You Full finalized script (no copywriting needed) Recorded voiceover audio file (5:28, broadcast quality) Complete scene by scene storyboard with timing, narration cues, and visual direction for every scene Brand color palette and logo files Sample data and numbers already worked out for the case study Ideal Freelancer Strong portfolio of animated explainer videos, in any software or workflow Comfortable working from a detailed existing storyboard and brief rather than needing to concept from scratch Experience animating data (charts, counters, progress bars) in a way that feels smooth and professional, not gimmicky Experience producing both long form and short form cuts from the same source material How to Apply 1 to 2 samples of animated explainer videos you've built, ideally with data visualization or a recurring character Your estimated turnaround time for both the full length video and the short cutdown, working from our finished storyboard and audio Any recommendations you have on export specs or pacing differences between the two versions, based on your experience with similar projects