Product Marketing & Demand Generation Lead - B2B Construction Tech / Vertical SaaS

Product Marketing & Demand Generation Lead — B2B Construction Tech / Vertical SaaS About LogiX LogiX is an AI-powered platform to help owners improve capital project financial assurance by reviewing and analyzing construction payment applications, contracts, change orders, supporting documentation, and project-cost data. We have a functioning product, real customers, industry expertise, and strong relationships in higher education and healthcare. Our challenge now is not simply building more technology it is getting the right message into the market and creating awareness and demand around a category that is still emerging. We are looking for an experienced Snior Product Marketing & Demand Generation Lead who can help us turn LogiX from a strong product into a recognizable B2B brand and build a repeatable marketing engine. This is not a consumer marketing role and is not primarily about running generic paid ads. We need someone who understands complex B2B enterprise sales and can translate a technical product and deep subject-matter expertise into a compelling market narrative. What We Need You to Do You will work directly with the founders and leadership team to develop and execute LogiX's initial marketing strategy. Your role will span product marketing, thought leadership, account-based marketing, content development, demand generation, and sales enablement. 1. Positioning & Messaging 2. Founder-Led Thought Leadership 3. LinkedIn & Executive Content Strategy 4. Account-Based Marketing 5. Demand Generation 6. Capital Assurance Brief Newsletter 7. Case Studies 8. Flagship Thought-Leadership Content 9. Website & Product Marketing 10. Sales Enablement Ideal Background: We are particularly interested in candidates who have marketed B2B products in one or more of the following areas: • Construction technology • ConTech • PropTech • Facilities technology • Project controls • Project management software • Capital planning software • Construction financial software • Enterprise SaaS • Vertical SaaS • AI-powered B2B platforms Experience marketing to enterprise buyers with long sales cycles is important. Experience selling or marketing into healthcare, higher education, construction owners, facilities organizations, or capital-project organizations would be especially valuable. What We Are NOT Looking For Please do not apply if your primary background is: • Consumer social media marketing • Influencer marketing • E-commerce • Generic SEO • High-volume lead-generation agencies • Facebook/Instagram advertising • Cryptocurrency marketing • Purely tactical social-media management This role requires someone capable of understanding and marketing a complex enterprise B2B solution with a consultative sales process. Skills We Value The ideal person will be strong in: • Product positioning • Enterprise messaging • Product marketing • Account-based marketing • B2B demand generation • LinkedIn strategy • Thought leadership • Executive content • Storytelling • Interview-based content development • Sales enablement • Case-study development • Webinar strategy • Industry research • Email marketing • Marketing analytics • Enterprise SaaS GTM You should also be comfortable learning technical construction terminology and working directly with subject-matter experts. Initial Engagement We envision starting with a 3-month engagement, with the opportunity to expand into a long-term fractional or full-time leadership role if there is a strong fit. To Apply Please include: 1. A short explanation of why your experience is relevant to LogiX. 2. Examples of B2B enterprise or vertical SaaS companies you have marketed. 3. Links or examples of thought-leadership content you personally developed. 4. Examples of successful account-based marketing or demand-generation campaigns. 5. Any experience in construction technology, healthcare facilities, PropTech, project controls, or enterprise software. 6. Your proposed approach for the first 30 days if selected. 7. Your availability and preferred engagement structure. Please start your proposal with the words "Capital Assurance" so we know you read the full description. We are particularly interested in senior hands-on marketers who can both develop the strategy and execute it. We are not looking for someone who will simply create a marketing plan and hand it to another team.