Professional B2B Cold Caller — Commission Only (Trades Industry Outreach)

Foreman is a done-for-you website and back-office automation package built for trades businesses — plumbers, electricians, auto shops, HVAC, and similar. We're looking for an experienced, professional cold caller to own our outbound calling as the primary channel for booking discovery calls with trades business owners across Tennessee and Florida. This isn't a side gig for someone dabbling in phone sales — we need someone who's done real B2B/small-business cold calling before, is comfortable talking to blue-collar business owners, and can work independently off a provided list without heavy hand-holding. Why we're hiring for this specifically: we previously ran part of this outreach through an AI voice agent, but shifted it to human dialing to stay clean on TCPA/consent rules around AI-generated voice calls to cold lists. That means this role isn't a supplement to automation — it's the main engine for our outbound pipeline right now. Scope of Work Call a provided list of trades business owners (auto shops, plumbers, electricians, HVAC, etc.) using our CRM (GoHighLevel) Use our provided outcome-first script as a foundation — lead with the cost of a missed job or a slow follow-up, not a feature pitch — but hold real conversations, not a word-for-word read Book qualified 15–20 minute discovery calls onto our closer's calendar Log every call outcome in GHL (interested / not interested / no answer/voicemail / bad number) Work calling blocks aligned to Tuesday, Wednesday, or Thursday, 1:00–3:30 pm Eastern/Central — this is when trade owners are actually reachable (not buried in morning check-ins or end-of-day invoicing), so availability during these windows matters more than total hours Flag any recurring objections or patterns back to us so we can keep tightening the script You are not expected to close deals — we handle that. Your job is getting the right person on the phone, qualified, and on the calendar. Required Skills / Experience Proven track record of B2B or small-business cold calling (please share results/metrics from past roles or contracts) Strong, natural phone presence with US small business owners — able to build quick trust with a non-corporate audience Comfortable working independently off a list and a script framework without a manager listening in Experience logging activity in a CRM (GoHighLevel experience is a plus, not required) Reliable availability during the Tue/Wed/Thu Eastern/Central afternoon window regardless of your own time zone Compensation This is a commission-only role, paid per outcome — no hourly rate. Structured as milestone payments through Upwork: Outcome Payment Qualified discovery call booked and the prospect shows up $15–20 Booked call converts to a paying client $100–150 one-time Client still active at 3 months $25 Client still active at 6 months $25 No cap on volume or earnings — the more qualified calls you book and the more of them convert, the more this pays. We'll set up milestones per batch of calls so payment tracks cleanly with logged outcomes in GHL. Duration / Engagement Ongoing, part-time to start (aim for 1–2 focused calling blocks per week within the windows above), with room to grow into more volume if the pipeline supports it and results are strong. To Apply Tell us about your cold-calling background — industries, typical conversion rates, and whether you've sold to small/independent business owners before. A short example of how you'd open a call to a busy shop owner is a plus.