Professional Brand-Kit Designer for Games Studio (Casino)

We're launching Kilimanjaro Games, a new game studio. Kilimanjaro Games is a fresh brand with no existing visual identity. You'd be building it from zero, which means real creative ownership and a portfolio piece you can actually show off. What we need A complete brand identity package. The core of it is a logo that is simple but unique — the kind of mark that is instantly recognisable, works at 16px as a favicon and looks just as good embroidered on a hoodie or printed on a mousepad. Think in the direction of: bold, confident, memorable at a glance. It should feel like a modern game studio — energetic and cool, not corporate or generic. The name gives you an obvious visual anchor (a mountain, a peak, an ascent), but we are not looking for a literal stock-photo mountain. Surprise us. Abstract, geometric, negative-space, monogram-based — all fair game. Hard constraints for the mark: Must work in single colour (pure black on white, pure white on black) with zero loss of identity Must be legible at very small sizes and scale cleanly to billboard size Must survive embroidery, screen print and vinyl — no fine gradients or hairline details that die in production Must work as a standalone icon for app icons, Discord/Steam avatars, favicons and social profiles Must sit comfortably on both light and dark backgrounds (we lean dark) Deliverables 1. Logo suite Primary logo (icon + wordmark, horizontal lock-up) Secondary / stacked lock-up Standalone icon / monogram mark Wordmark-only version Full colour, single-colour, inverted and greyscale variants of each 2. Colour system Primary and secondary palette with HEX, RGB, CMYK and Pantone values Defined dark-mode and light-mode usage Accessibility contrast notes 3. Typography Display/heading and body typefaces (commercially licensed or open source — please state licensing clearly) Type scale and pairing rules 4. Brand guidelines document (PDF) Logo construction, clear space, minimum sizes Correct and incorrect usage examples Colour, typography, tone and visual language Supporting graphic elements / patterns / textures if part of your concept 5. Application assets Social media kit: profile images and banners sized for X, Instagram, LinkedIn, YouTube, Discord, Steam, TikTok Email signature and presentation title slide Business card design Favicon / app icon set 6. Merch-ready artwork Vector artwork prepared for apparel (hoodie, t-shirt, cap), plus stickers and one accessory item Realistic mockups showing the brand applied on merch and on screen 7. Source files Editable vectors: AI or Figma, plus SVG, EPS, PDF Exported PNG/JPG in multiple resolutions with transparent backgrounds where relevant Organised, clearly named folder structure Process we expect Discovery — short kickoff call or written brief exchange, plus a moodboard/direction proposal Concepts — 3 distinct logo directions (genuinely different territories, not three versions of one idea) Refinement — we select one direction, then 2 rounds of revisions Build-out — full brand kit and guidelines around the approved mark Handover — organised source files and a short walkthrough Requirements Strong portfolio of logo and identity work — gaming, esports, tech or entertainment brands are a big plus Genuine mastery of vector work and logo construction (grid, optical balance, proportion) Experience preparing artwork for physical production, especially apparel Comfortable presenting and defending your design rationale Fluent written English and responsive communication Original work only. No stock logos, no marketplace templates, no AI-generated marks passed off as custom design. We will run a reverse image and trademark check before signing off.