Program Manager, Customer and Prospect Database (CAPDB)

Contract to Start, Path to Full Time | Fully Remote (US, Eastern Time Overlap) | Approx. 20 hrs/week initially About the Role We are launching a Customer and Prospect Database (CAPDB) program: a single, scored database covering every current customer and target prospect in our market. The program consolidates CRM, billing, product usage, call intelligence, and third party firmographic data into one master account record, applies AI assisted enrichment to fill and validate attributes, scores every account against our best customer profile, and pushes results back into the systems our go to market teams use daily. This is a program, not a project. Success looks like pipelines running, the data set continuously improving, and every team actively using it. You will own the program and direct the hands on build carried out by our internal data and business systems team and a contract data engineer. You need to be technical enough to audit that work, but you will be measured on adoption and business outcomes, not on code shipped. What You Will Own Roadmap and delivery. Stage gated milestones, release plan, go/no go quality bar at each gate, and status reporting to the executive sponsor. Requirements and prioritization. A single intake process for data requests across every go to market team, with a proposed sequence and clear communication of what is in, what is out, and why. Governance, definitions, and data quality. Chair the governance group with named owners and stewards. Own the business glossary, controlled value lists, and quality measures with service level agreements against source systems. Master record decisions. Set match thresholds with engineering and make the business calls on survivorship, golden record selection, and trust scoring by source and age. Enrichment quality gates. Own the accuracy discipline behind every enriched field, including a labeled evaluation set, precision and coverage measurement, promotion thresholds, a review queue, and a rollback path. Scoring and activation. Define the business logic for scoring and tiering, validate it against actual retention and expansion outcomes, and drive activation in Salesforce and our marketing automation platform. Compliance, cost, and reporting. Partner with Legal and Information Security on permitted use boundaries for each data source, opt out and deletion propagation, program budget, cost per enriched record, and the Power BI scorecard. Required Qualifications 7+ years in data, analytics, revenue operations, or business systems, including 4+ years running cross functional data programs At least one master data management or customer 360 program taken to production and adoption, not just a pilot Hands on experience defining data governance: stewardship roles, business glossaries, controlled vocabularies, and quality measures with SLAs Experience owning an account scoring, segmentation, or ideal customer profile model as a business deliverable, validated against outcomes Working knowledge of the Salesforce data model, including pushing derived scores and attributes back into it Ability to influence without formal authority, hold the line on data standards, and translate data quality issues into business consequences for leadership PMP, PgMP, or CDMP credentials are a plus, not required Technical Fluency We Expect This role sets standards and arbitrates design decisions. It does not own production pipelines. Comfortable answering your own data questions (match rates, duplicate counts, field completeness, score distributions) using SQL or an AI assistant, with the judgment to catch a join that silently drops or duplicates rows Able to read a data model and review an engineer's schema and survivorship logic, with a working command of deterministic versus probabilistic matching and the precision versus recall tradeoff Familiarity with Azure SQL, Microsoft Fabric, Power BI, and Microsoft Purview Understanding of how large language model enrichment is controlled: versioned prompts, evaluation sets, confidence thresholds, human review, and token cost management Nice to Have Revenue operations or go to market analytics background in B2B software Experience building net new account records from public sources, with accuracy gating before scale Experience governing call and conversation intelligence data, including consent jurisdictions and privacy law (CA and EU) Familiarity with Fivetran, Chargebee, Pendo, Gong, ZoomInfo, or Fin Engagement Details Commitment Half time to start, approximately 20 hours per week, moving to full time as the program scales Duration 3 to 6 months at half time on contract, with a defined review at the end. Conversion to a full time employee role is possible for the right fit, but is not automatic or guaranteed Location Fully remote, United States based, with US Eastern time zone overlap Reports to CFO organization; day to day direction from the Senior Business Analyst and CAPDB product owner Executive sponsor Chief Financial Officer Partners with Sales, Marketing Operations, Customer Success, Product, Professional Services, and IT Why This Role You will build a program from the ground up with direct executive visibility and own decisions that shape how every go to market team works with data. Strong performance during the contract period opens the door to a full time role, though that outcome depends on fit and program results rather than being predetermined. If you have led a data program from concept to adoption and want to do it again with the authority to make it stick, we want to hear from you.