Qualitative Consumer Researcher for Parent and Child Interviews
Worldwide
We are seeking an experienced qualitative researcher to recruit, conduct and analyze confidential consumer interviews for a pre-launch DTC product. The project is expected to include approximately: * 30 parent interviews * Separate interviews with children from approximately 15 of those families * Interviews lasting approximately 15–20 minutes * Reasonable participant incentives within an agreed budget Scope and Deliverables The researcher will: * Recruit a thoughtfully balanced group of target consumers while managing selection, incentive and interview bias * Develop an interview guide based on background materials and priorities we provide * Conduct objective, non-leading interviews while limiting disclosure of confidential product and strategy details * Manage scheduling, recording, participant incentives and appropriate parental consent * Provide a complete recording and verbatim transcript of every interview * Provide a concise summary of each interview with key takeaways * Prepare a final report identifying key findings, recurring themes, differences, open questions and practical key takeaways After approximately five parent interviews, please provide the recordings, transcripts, summaries and an initial progress update before the remaining interviews proceed, for review and feedback. Qualifications We are looking for someone who: * Has meaningful experience conducting and synthesizing qualitative consumer interviews * Understands DTC brands and consumer purchasing behavior * Has experience interviewing parents, children and/or family purchasing decision-makers * Produces careful, well-supported analysis * Is highly responsive, organized and able to work on an accelerated timeline * Treats confidentiality, research integrity and quality as top priorities * Is willing to sign an NDA before receiving confidential information All interviews and participants must be authentic. Fake, simulated or AI-generated participants, interviews, responses or quotations are strictly prohibited. AI may be used for administrative support, transcription or drafting assistance, but not to replace real participants or independently interpret the interview findings. This will be a flat-fee project, with participant incentives budgeted separately. Please include: 1. Your relevant experience with similar qualitative, DTC, consumer or family research 2. How you recruit participants 3. The systems you use to schedule and record interviews, provide recordings and verbatim transcripts, and manage incentive payments 4. A rough proposed incentive structure for attracting strong participants for 15–20-minute parent and child interviews 5. Your proposed project structure, timeline and flat fee 6. Confirmation that you can provide complete recordings and verbatim transcripts, with appropriate approvals 7. Confirmation that you are available for a brief video call before selection Please keep your response concise and specific to this project.
- Less than 30 hrs/weekHourly
- 1-3 monthsDuration
- ExpertExperience Level
$30.00
-
$75.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:5 to 10
- Last viewed by client:4 days ago
- Interviewing:5
- Invites sent:6
- Unanswered invites:3
About the client
- USASaratoga Springs9:38 AM
- $6.1K total spent5 hires, 4 active
- Real EstateMid-sized company (10-99 people)
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