Real Estate Marketing Team Member

Real Estate Marketing VA (Remote, Growth Path) Most virtual assistant roles are a dead end. You do the tasks, you get paid, nothing changes. This one has a ceiling you can actually see — and it is high. We are a top-producing real estate team in the Washington, D.C. metro area, led by Associate Broker Michael A. Gray II, with 24 years of full-time experience across four states. We are building a marketing department from the ground up. The person we hire for this role is the first hire in that department — and is being hired with the intention that they eventually lead it. If you perform, you do not stay a task-taker. You become the person who builds the systems, trains the next hires, and runs the function. About Our Team We manage 6–12 active home listings at any given time. Our clients are mid-career professionals making high-stakes moves. Our brand is education-first and results-driven — we advise, we do not sell. Our promise to every client is four words: No chasing. No silence. We hold ourselves to the same standard internally. You will never wonder what is expected of you, and we will never leave you waiting on an answer. What You Will Do You will own day-to-day marketing execution for our listings. Every task below is documented in a written standard operating procedure. You will not be guessing. Listing Marketing — Your Core Work Execute our 7-day new listing launch checklist for every property Coordinate photographers, videographers, sign installers, and print vendors Quality-check photography and organize all media files Draft property descriptions, ad copy, and marketing text for approval Verify listings display accurately on Zillow, Realtor.com, and Homes.com Build property landing pages in our CRM Content Production Manage the content calendar across Instagram, Facebook, YouTube, TikTok, LinkedIn, and Google Business Profile Design graphics, carousels, and property flyers in Canva Edit short-form vertical video with captions, hooks, and branded end cards Schedule 12–18 posts and 4–6 short videos per week Monitor comments and messages; route all client questions to a licensed team member Reporting and Data Track showings, views, saves, leads, and ad performance in our listing tracker Build the weekly seller report for each active listing (the team lead reviews and sends it) Request and log showing feedback from buyer agents by email and text Deliver a weekly marketing scorecard Paid Advertising Build and monitor Meta ad campaigns using Housing / Special Ad Category settings Track spend, cost per lead, and creative performance Rotate creative and flag underperforming campaigns CRM and Database Maintain database hygiene, tagging, and lead routing in kvCORE / BoldTrail Enroll contacts into automated campaigns Run the client review request workflow after each closing A note on scope. You are a marketing support professional, not a licensed agent. You will not show property, discuss contract terms, or offer price or market opinions. All client facing communication and all compliance approvals go through the team lead. That line is firm, and it protects you as much as it protects us.