Real estate Website UX developer

Client: The Greylith Group, LLC Domain: greylith.com (owned) · redirect thegreylithgroup.com + greylithgroup.com Prepared: August 2026 What this company is Private real estate investment company. We acquire, renovate, and reposition single-family residential property in St. Louis, Missouri and Central Florida. Some properties are sold; some are held for long-term rental income. Funded by a private credit facility. Not a fund, not a syndication, not currently raising outside capital. Who the site is for In priority order: Wholesalers, agents, and off-market sellers in St. Louis — deciding whether to bring us a deal Contractors and vendors — deciding whether to prioritize our jobs Title companies, attorneys, lenders — forming a first impression during diligence Future capital partners — not being solicited, just seeing that we are real The site's job is credibility, not lead capture. Someone should finish it thinking "this is a real operating company," not "this is a landing page." Market split: Florida deal flow comes through existing relationships and does not need an inbound path. St. Louis is where inbound matters. Both markets are fully represented in the portfolio; contact and deal-sourcing paths are St. Louis only. ⚠️ COMPLIANCE — read this before writing any copy The company may raise private capital in the future under a Regulation D exemption. Public advertising of an investment opportunity can jeopardize that exemption. The following must not appear anywhere on the public site: The word "invest" in any email address, CTA, button, or nav item Any returns, IRR, ROI, profit figures, or performance claims "Investment opportunity," "partner with us," "accredited investors," "minimum investment," or any similar solicitation language Any form that collects investor contact details or accreditation status Contact email must be included All copy is subject to review by the company's securities counsel before launch. If in doubt, leave it out. ⚠️ ATTRIBUTION — legally required The existing Florida projects were completed by the founder under a different, prior entity. The Greylith Group, LLC is newly formed and its first Missouri project is in progress. Every reference to that prior work must carry this framing: "Projects completed by our founder prior to founding The Greylith Group." Do not describe those projects as work by this company. Do not use "Est. 2026" above them. Do not describe sold properties as "held for long-term income" — say "renovated and repositioned." Future Florida projects under The Greylith Group are this company's work and are labeled normally. The CMS must support both states of attribution. Legal name is The Greylith Group, LLC — use it verbatim in the footer and any legal text. Brand name "Greylith" is fine everywhere else. Interaction model — read this before designing This is not a continuous-scroll site. It should feel sectioned and deliberate, closer to an Apple product page than a standard marketing site. Full-viewport sections with scroll-snap (scroll-snap-type: y mandatory). Each scroll advances to one complete panel. The user should never sit between two sections. One idea per screen. A statement, or an image, or a property — never two competing for attention. Pacing through negative space. Each screen is mostly empty. That restraint is the point; resist filling it. Subtle entrance animations as each section scrolls into view. Fade or rise, 300–400ms, ease-out. Nothing bouncing or sliding dramatically. Separate routes, not homepage anchors. Portfolio, Approach, Team, and Contact are real pages with persistent navigation. Mobile is the risk. Scroll-snap done badly feels like the page is fighting the user. Build mobile-first and test on real devices, not a resized browser. If a section's content exceeds the viewport on a small screen, snap must release for that section rather than trapping the user. Pages 1. Home One clear statement of what we do and where — both markets named St. Louis, Missouri above the fold — it is the active sourcing market Two or three portfolio images Short "how we work" section Contact 2. Portfolio — the most important page on the site One property per full-viewport snap section. Each house gets its own moment rather than sitting in a grid of thumbnails. Before/after pairs with a drag-to-compare slider (this worked well on the previous site — keep it) Each property: city, scope summary, timeline Organized by market. Missouri first once properties exist; Florida below. Built so new properties can be added easily — this page grows every 6–10 weeks 3. Approach Buy box: single-family, value-add renovation Process: acquisition → renovation with milestone controls → disposition or hold Emphasis on discipline and documentation, not volume claims 4. Team Founder bio, prior project experience, market focus Room to add project management and operations later 5. Contact Three paths, all St. Louis: sell us a property · bring us a deal (wholesalers/agents) · general Simple form, no investor fields No Florida inbound funnel Design direction Dark, restrained, photo-led. Should feel like a financial firm that happens to own houses — not a house-flipping brand. Deep neutrals, one accent color, generous whitespace Photography is the hero; UI recedes Typography does the work — no stock icons, no gradients, no illustration Fully responsive; a large share of traffic is agents and wholesalers on phones References: Apple product pages (pacing and sectioning) · Origin Investments (structure and tone) · Stripe (restraint and typography) · Roofstock (property card layout) Avoid: anything resembling a lead-gen or "we buy houses" site. Technical Stack: developer's choice — Next.js, Webflow, Framer all acceptable CMS required. Client must be able to add a property, assign it to a market, and upload before/after images without a developer. Non-negotiable — the portfolio is the site's living asset. Image optimization (properties are shot at high resolution) Custom domain, SSL, basic analytics Fast — target Lighthouse 90+ on mobile Accessible: alt text on every image, keyboard-navigable slider, and scroll-snap that does not break keyboard or screen-reader navigation Future consideration: a password-gated area for private capital partners to access statements and property updates. Not in this build — but note the architecture choice that makes adding auth later straightforward. Assets Existing Florida before/after photography Logo and wordmark (light and dark) — exist, may be refined Missouri first-property photography coming in approximately 6 weeks — build the portfolio structure so it drops in cleanly Deliverables Design concepts for review before build Built, responsive site on greylith.com CMS access with a short written guide for adding properties 301 redirects from thegreylithgroup.com and greylithgroup.com Source files and full account ownership transferred to client — domain, hosting, CMS, and analytics all registered in the client's name Timeline Target launch to coincide with the first Missouri property's completion photography, approximately 6–8 weeks out. Questions for the developer Recommended stack, and why, given the CMS requirement Timeline and milestone schedule Total cost, and hourly rate for future changes What you need from us to start