Redesign Existing Website & Add Pages

Website Redesign **Current site:** (WordPress + Elementor) **Business:** Event rental & party planning company — themed kids' sleepovers, bounce castles, bubble domes, bell tents, balloon/backdrop installs, and wedding & special event rentals. --- ## Project Summary Full redesign and content rebuild of an existing WordPress/Elementor site. This is a rebrand-level visual refresh plus a significant expansion of site structure (new pages, blog, tiered content system) — not a like-for-like reskin. Full detail is in the attached content/copy document; this brief covers scope, platform, and deliverables. ## Platform - **Keep WordPress + Elementor** (do not migrate to a different CMS/builder). - Client will maintain the site herself post-launch, so the build should prioritize a clean, reusable Elementor template/design system (global colors, button styles, section templates) that a non-technical owner can duplicate and edit without breaking layout. ## Brand Direction - **Tone:** A blend of luxury and playful — boutique event company, not a bounce-house rental shop. - **Color palette:** Neutral/warm base (soft off-white/sand) with teal/turquoise, purple, and green as primary accents; pink, orange, and yellow used sparingly as pop accents. Bright but mature — not primary-color/childish. - **Logo:** Modernize the existing logo (client will provide current files) - **Typography:** One elegant heading font (editorial serif or refined sans), one clean readable body sans. - **Photography:** Client has an existing photo library to supply; large, high-quality galleries throughout — avoid stock photography. ## Scope of Work 1. Design system setup in Elementor (global styles, reusable section templates) 2. Homepage build 3. ~30 interior pages per the sitemap (provided separately) — most using 2–3 repeatable templates (service page, theme page, gallery page) 4. Blog setup (WordPress native blog, category structure provided) 5. Forms/integrations: - HoneyBook inquiry form embedded on Contact page and linked as CTA sitewide - BabyQuip link-out (external link to client's existing BabyQuip storefront, not a booking integration) 6. Mobile-first responsive build, page-speed optimized (image compression/lazy loading) 7. Basic on-page SEO setup: meta titles/descriptions, header tags, internal linking per the SEO keyword list provided 8. QA pass: broken link check, form testing, cross-device testing 9. **Handoff:** short training session or written guide covering how to duplicate a page/template, edit text/images, add a new blog post, and update pricing ## What the Client Will Provide - This brief + the attached full content/sitemap/copy document - Current logo files - Photo library, organized by category (sleepovers, weddings, bounce castles, bubble dome, bell tents, balloons/backdrops) - Testimonial quotes pulled from Google Business Profile, Facebook, and Yelp - HoneyBook embed code/link - BabyQuip storefront link - WordPress admin access to the existing site ## How to Apply / Quote Please include in your proposal: 1. Relevant portfolio examples (ideally WordPress/Elementor small-business or local-service sites) 2. A rough page-by-page or phase-by-phase timeline 3. Fixed-price quote (preferred) or hourly rate with an estimated hour range 4. Whether ongoing maintenance/support packages are available (optional — client plans to self-manage post-launch, but would like the option)