Remote Ecommerce Site Manager

You own the website. Small team, no real hierarchy, no layers to get through. Real responsibility and real autonomy. You're responsible for how the site looks, converts, and performs. Not a designer, not a developer. This is the person who makes sure everything on the site is correct, tested, and improving. We're a Japanese inspired menswear brand selling worldwide, mostly to the US. The work * Ship Shopify theme updates: sections, settings, layout changes * Build the quarterly homepage redesign from the designer's file. No design work required * Update the homepage hero weekly and navigation menus seasonally. Assets are provided * Maintain product listings: copy, variants, tags, metafields, size charts, image order * Run A/B tests in Visually. We can train on the tool, but you need real testing experience * Regular QA across desktop and mobile: broken links, layout breaks, load speed, checkout * Track conversion rate, add to cart rate, AOV. Weekly summary of what changed and what moved You need * 2+ years hands on with Shopify. Actual execution, not agency oversight * A/B tests you've personally run, with results you can talk about * Liquid basics, HTML, CSS * Strong English * Detail obsessed. Nothing goes live half checked Nice to have: DTC apparel, GA4, heatmap tools, Klaviyo, Loox Details full time 40 hours/week, ongoing, in remote. *** NO agencies please. ***