Remote, sales focused Public Relations Assistant (Australia or New Zealand based)

We run Australia's most unique off-grid glamping experience — transparent bubble tents perched over Capertee Valley, the world's second-largest canyon — and we're looking for a capable, sales-minded PR person to help us get in front of the right journalists, creators, and outlets. This is not a repetitive press-release-and-pray role. One day you might be pitching a lifestyle editor a killer hook, another day chasing a same-day media enquiry, another day identifying the next wide-reach publication to land on our list. If you enjoy the hustle of earned media, know how to create a newsworthy moment instead of begging for coverage, and can also spot a commercial opportunity when you see one, you'll probably love this role. THE ROLE: *Remote/home based *Australia or New Zealand applicants only *Initially up to 15 hours per week across Monday–Friday (but definite room to grow with the role) *Hours worked within approximately 9:30am–4:00pm Sydney time bandwidth *Consistent ongoing work for the right person WHAT YOU'LL BE DOING PRIMARILY: *Outreach — Building and working a target list of wide-reaching publications and TV spots, plus publications that have covered us before, to secure new coverage *Inbound — Managing incoming media interest, responding to journalist and creator enquiries, and keeping our media kit, press releases, and high-res/low-res photography always up to date and ready to send *Targeted — Identifying and pitching angles to specific audience segments with tailored story hooks for each *Making it easy for journalists and creators to say yes — simple hooks, fast access, and VIP stay offers for high-leverage outlets *Creating newsworthy moments rather than waiting on generic press releases to land SKILLS & EXPERIENCE We don't expect perfection across everything below, but strong capability in several areas is important. Essential: *Proven PR or media outreach experience, ideally in travel, lifestyle, hospitality, or a similarly visual/story-driven industry *A sales mindset — comfortable pitching, following up, and closing on coverage or partnerships *Excellent written communication and pitch-crafting skills *Fast responsiveness; able to turn around inbound media enquiries within a 2-hour window *Strong organisational skills — able to maintain outlet lists, media kits, and a rolling pipeline of story angles *Comfortable using AI tools like ChatGPT or Claude to improve efficiency *Ability to work independently and take initiative without close supervision Advantageous but not essential: *Existing relationships with journalists, editors, or creators in travel/lifestyle media *Experience with affiliate or voucher-based partnership programs *Basic photo/video briefing or content coordination experience *Familiarity with PR strategy resources such as "Free PR" or "Trust Me, I'm Lying" WHAT WE'RE LOOKING FOR PERSONALLY: *Reliable and self-motivated *Persuasive and commercially minded *Calm under pressure, especially when a hot inbound enquiry lands *Creative — able to spot or create a newsworthy angle *Friendly and professional when representing the brand to media and partners This role suits someone who enjoys the chase of earned media, thrives on fast turnarounds, and wants to help put a genuinely unique guest experience in front of the right audiences. We're a small business with a distinctive story to tell, and the right person will become an important part of how that story gets heard.