Retention Marketing Manager (MRR/ARR, Memberships, Subscriptions)

We are seeking an experienced Retention Marketing Manager for subscription and membership businesses with a passion for AI to own, manage, and optimize our member retention and expansion revenue. **IMPORTANT:** **#1:** This is a long-term, ongoing position. We can start part-time, but we're looking for a full-time commitment within 2-4 weeks of you starting. **#2:** This is a fully remote position. We don't have a physical office or HQ. Slack, ClickUp, and Notion are our "HQ". **#3:** This is a 40% lifecycle marketing and campaign execution role, 30% data analysis and retention strategy, 20% copywriting, and 10% technical/automation. You need to be super comfortable and skilled in using email marketing platforms like Klaviyo, automation platforms like GoHighLevel, and AI automation tools (e.g., n8n, Make.com, Claude Routines). **#4:** This is only for people who work from Europe, the Middle East, or Asia. You will own the entire member lifecycle — from trial onboarding to activation to ongoing engagement to renewal, expansion, and win-back — while coordinating with our other stakeholders. Your main objective is simple: **improve member retention (reduce member churn) and grow Expansion MRR.** You will work with and report directly to the CEO and the founder. ## ABOUT OUR COMPANY We help business owners, founders, and entrepreneurs leverage AI to grow their businesses and profit faster. We offer low-ticket digital products (e.g. Plugins, Extensions), info products, in-depth online courses, and a subscription-based membership. This role is focused on our **membership**. In our membership, we help business owners leverage AI to automate and grow their business, increase profitability, and get their time back. We provide weekly trainings with AI experts, Claude Plugins, Claude Automations, and other tools. On the front-end, we acquire new customers with low-ticket digital products sold via paid ads (primarily Meta Ads). Many of those customers enter the membership through a trial or discounted offer. Your job starts the moment someone becomes a member. **Member Journey:** Trial/Purchase → Onboarding → Activation (first win) → Weekly Engagement → Renewal → Expansion (upsells, cross-sells, annual upgrades) → Win-Back ## TECH STACK - Circle.so for publishing content and community - Klaviyo for email marketing campaigns, flows, and segmentation - GoHighLevel for messaging automations (e.g., Onboarding Emails, Failed Payment Recovery, Cancel-Save Flows) - Hyros for revenue tracking and attribution - Claude Code inside Claude desktop app for analysis, reporting, and content creation - Slack, ClickUp, and Notion for communication and project management ## KPIs AND MEASURES OF SUCCESS If hired, your measures of success will be: 1. **Member Retention Rate (Cohort Analysis):** The percentage of members who stay active over specific time intervals (Week 1, Month 1, Month 2, Month 3). This tracks where drop-offs happen in the lifecycle. 2. **Trial Stick Rate (Trial-to-Paid Conversion):** The percentage of users who transition from a free or discounted trial into a fully paid subscription. 3. **Net Revenue Retention (NRR):** The total value of recurring revenue retained from existing members over time, including Expansion Revenue (upsells, cross-sells) and subtracting Churn. Success means achieving over 100% NRR. 4. **Expansion MRR / ARR:** The net new Monthly or Annual Recurring Revenue generated strictly from existing members buying more. 5. **Customer Lifetime Value (LTV):** The total net revenue a single member generates throughout their entire relationship with our brand. 6. **Customer Engagement Score (CES):** A composite score measuring how frequently and deeply members interact with our trainings, tools, and content. High engagement directly correlates with high retention. 7. **Win-Back Rate:** The percentage of previously churned members who are successfully reactivated through targeted marketing campaigns. 8. **Net Promoter Score (NPS) / Customer Satisfaction (CSAT):** Direct member feedback loops that gauge loyalty and overall sentiment. ## RESPONSIBILITIES Your core responsibilities will be: 1. Owning the full member lifecycle — onboarding, activation, engagement, renewal, expansion, and win-back. 2. Building and managing lifecycle email flows and automations in Klaviyo and GoHighLevel (e.g., onboarding sequences, engagement campaigns, failed payment recovery, cancel-save flows, win-back campaigns). 3. Running cohort analysis and weekly retention reporting to identify where and why members drop off (Week 1, Month 1, Month 2, Month 3) — and fixing it. 4. Improving Trial Stick Rate with onboarding and activation campaigns that get new members to their first win fast. 5. Planning and running expansion campaigns (upsells, cross-sells, annual upgrades) to existing members to grow Expansion MRR. 6. Designing and managing cancel flows, exit surveys, and save offers to reduce voluntary churn. 7. Collecting and analyzing member feedback (NPS, CSAT, surveys) and turning insights into retention experiments and content/program recommendations. 8. Planning, prioritizing, and running A/B tests across lifecycle campaigns to continuously improve retention performance. 9. Coordinating with content creators, community managers, and technical team members to execute retention initiatives. ## REQUIREMENTS What we need from you: 1. Superb English communication skills, both in written and spoken form. 2. Superb experience, understanding, and skills in retention and lifecycle marketing for subscription, membership, or SaaS businesses. 3. Superb experience, understanding, and skills in email marketing platforms like Klaviyo (flows, campaigns, segmentation, deliverability). 4. Superb experience, understanding, and skills in automation platforms like GoHighLevel. 5. Superb understanding of retention metrics: cohort analysis, churn rate, NRR, Expansion MRR, LTV, and trial conversion. 6. Superb copywriting skills for lifecycle emails, cancel flows, and win-back campaigns. 7. Superb experience, understanding, and skills in AI automation tools (e.g., n8n, Make.com, Claude Routines). 8. Ability to work with multiple team members and manage complex workflows. 9. Strong organizational and project management skills. 10. Great prioritization and time management skills.