Rosso Rak website update and maintenance

I'm looking for an experienced SEO specialist to refresh and redesign my website with a focus on Generative Engine Optimization — getting my content cited by AI search tools like ChatGPT, Perplexity, and Google's AI Overviews, not just ranking in traditional results. Scope includes a full content audit, updating outdated pages, restructuring for clarity and authority, schema markup, and internal linking improvements. The goal is a site that reads well for humans and gets picked up by AI engines. The biggest thing you're missing: E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness. AI engines cite sources they can verify, so author bios, credentials, original data, and clear "who wrote this" signals matter more than keyword density ever did. Second: structure your content so it's easy to extract. Short, direct answers to specific questions, with statistics and sources attached. AI tools pull from pages that hand them clean, quotable facts — not walls of prose. Third: don't just optimize for Google's AI Overviews. Perplexity, ChatGPT, and Gemini each pull differently, so a good specialist will test across all of them and show you where you're actually getting cited. Scope of Work: 1.⁠ ⁠Page Speed & Performance Optimization Audit current site speed using Google PageSpeed Insights, GTmetrix, and Lighthouse Minify and combine CSS, JS, and HTML where appropriate Set up and configure caching plugins (e.g., WP Rocket, W3 Total Cache) Implement lazy loading and optimize asset delivery Integrate a CDN (Cloudflare or similar) to boost global performance Optimize hosting/server settings for faster response times 2.⁠ ⁠Image Optimization & SEO Compress and resize images without losing quality Convert images to WebP where applicable Rename image files using SEO-friendly naming conventions Add descriptive, keyword-rich alt text to all images Ensure all images are optimized for mobile and fast load 3.⁠ ⁠Technical SEO & Backend Cleanup Review and refine on-page SEO elements (meta titles, descriptions, headers) Remove unused plugins and scripts that may affect load speed Ensure proper URL structure and fix any crawl errors Add or optimize schema markup Configure SEO plugins (e.g., Rank Math, Yoast) for peak performance 4.⁠ ⁠Mobile & Accessibility Optimization Ensure site is fully mobile-optimized Improve accessibility and ARIA labels for better UX and compliance Requirements: Proven experience optimizing WordPress websites for speed and SEO Strong grasp of image SEO, alt text best practices, and metadata tagging Familiarity with caching/CDN tools and performance plugins Ability to work independently and meet performance benchmarks Bonus Skills (Not Required): Familiarity with pet or dog training businesses Experience with WordPress themes Elementor Ongoing SEO and keyword strategy support