Run Influencer Marketing for Carbi

About us: We're the team behind Carbi: AI Cal & Carb Manager, an AI-powered calorie and carb tracking app: https://apps.apple.com/us/app/carbi-ai-cal-carb-manager/id6748840148 The product is in great shape and growing, and we're now ready to launch influencer marketing as a new acquisition channel. The role: We're looking for someone to own this channel end to end: 1. Strategy — recommend whether we target nano, micro, or macro influencers, which platforms, and the scale/budget needed to hit different growth levels 2. Sourcing & hiring — find, vet, and negotiate with the right influencers 3. Management — handle contracts, payments, briefs, and content review 4. Results — advise on the in-app attribution setup we need, then report on performance and ROI You're a great fit if you 1. Are a doer — hands-on with sourcing, outreach, negotiation, and follow-through, not just strategy decks 2. Think from first principles and adapt — you can figure out what works for our app rather than applying a fixed playbook 3. Have run influencer campaigns before (consumer mobile apps or health/wellness a plus, not a must) 4. Care about results and can set up simple ways to measure what's working