SDR / Cold Email Outreach Manager – Build & Manage Outbound Sales System

We are a growing digital agency that sells high-ticket services to businesses across multiple niches. We are looking for an experienced SDR who can also build and manage our cold email outreach system from the ground up. We currently do not have a complete cold email outreach system in place, so we need someone who can take ownership of building the process, launching campaigns, managing outreach, qualifying prospects, and booking qualified sales calls. This is intended to be a long-term position. What you'll be responsible for 1. Build our cold email system We need you to help us establish the entire outbound infrastructure, including: Recommend the best cold email tools/platforms Set up domains and mailboxes Configure email accounts properly Set up email authentication (SPF, DKIM, DMARC) Develop a strategy for protecting email deliverability Set up inbox warm-up where appropriate Build lead lists Organize prospects by niche, industry, location, company size, etc. Create and manage outbound campaigns We already have experience with sales and lead generation, but we need someone who can build the cold email operation properly from the beginning. 2. Manage cold email campaigns You will be responsible for: Writing and testing cold email sequences Personalizing campaigns by niche Managing multiple campaigns simultaneously Testing subject lines, offers, messaging and CTAs Monitoring open, reply, positive reply, bounce and booking rates Managing follow-ups Cleaning and maintaining lead lists Monitoring deliverability Continuously improving campaign performance We sell different services to different niches, so we need someone who understands that one generic email campaign won't work for everyone. 3. SDR / Sales Development Once prospects respond, you'll also be responsible for: Responding to interested prospects Qualifying leads Understanding their needs and pain points Handling initial objections Following up with interested prospects Booking qualified prospects onto our sales calendar Keeping the CRM updated Ensuring no interested lead falls through the cracks The ultimate goal is: Prospecting → Cold Email → Positive Reply → Qualification → Booked Sales Call Our target markets We work with several different industries and will be testing different niches. Examples may include: E-commerce businesses Custom apparel / promotional product companies B2B companies Service businesses E-commerce brands Businesses looking for websites Businesses looking for AI automation / AI agents Other high-ticket service niches You should be comfortable researching a niche and figuring out the right messaging and offer for that audience. What we're looking for We're NOT looking for someone who simply knows how to send emails. We want someone who understands outbound sales as a system. You should be able to answer questions like: Who should we target? What is the best offer for this niche? How should we build the lead list? What domains/mailboxes should we use? How should we structure our sequences? How many follow-ups should we send? How do we protect deliverability? How do we increase positive reply rates? How do we turn replies into booked calls? Which campaigns should we scale and which should we stop? Experience with tools such as: Apollo Instantly Smartlead Clay Lemlist Sales Navigator Google Maps / lead scraping HubSpot GoHighLevel Close Pipedrive Other cold email / CRM platforms Experience with Apollo + Instantly/Smartlead is a major plus. KPIs You will ultimately be measured on things like: Qualified leads generated Positive reply rate Meetings booked Show rate Campaign performance Email deliverability Cost per qualified meeting Our goal is not to generate thousands of meaningless replies. We want qualified prospects who are actually interested in buying our services. To apply Please answer the following: How would you build a cold email system from scratch for an agency? What cold email platforms do you recommend and why? What tools have you personally used? How do you protect cold email deliverability? How do you build targeted B2B lead lists? Give us an example of a cold email campaign you managed and the results. What was your positive reply rate and meeting-booking rate? Have you personally handled replies and booked sales calls? How would you approach launching campaigns across multiple niches? What would you do during your first 30 days with us? Please do not send a generic proposal. We are specifically looking for someone who can both BUILD and OPERATE our outbound sales system. This is an opportunity for someone to become a key part of our sales operation and take ownership of our outbound lead-generation process. Potential for long-term work and increased responsibility based on performance.