SEO & CRO Specialist

90-Day Paid Trial - Long-Term Opportunity Upwork Applications only considered TintGard in Australia is looking for an experienced Organic Growth, SEO & CRO Specialist to grow our organic digital presence across Brisbane and turn search visibility into qualified enquiries. We are looking for a hands-on specialist who can build, execute, measure and continuously improve performance. This begins with a 90-day paid trial with the opportunity to develop into a long-term role with revised compensation. THE OBJECTIVE BUILD - RANK - CONVERT - GROW We want to increase TintGard’s visibility for commercially valuable searches and convert that visibility into genuine enquiries and jobs. The focus is not traffic for the sake of traffic. ORGANIC VISIBILITY - QUALIFIED TRAFFIC - ENQUIRIES - JOBS WHAT YOU WILL BE RESPONSIBLE FOR SEO Take hands-on responsibility for TintGard’s organic search growth, including: * Keyword and search-intent research * Commercial keyword targeting * Competitor research * On-page SEO * Technical SEO * Internal linking * Indexing * Google Search Console * Rank tracking * Ongoing optimisation WEBSITE & CRO Improve the website for both search visibility and conversion, including: * Page structure * Search-intent alignment * Headlines and messaging * Calls-to-action * Forms * Conversion pathways * Mobile experience * Page speed/Core Web Vitals * Technical performance * Conversion tracking * CRO testing and optimisation Significant design or structural changes will be collaborative and require approval. SERVICE & LOCATION PAGES Build and optimise a scalable SEO structure across Brisbane, including: * Service-page architecture * Location-page architecture * Search opportunity research * Page creation * Content optimisation * On-page SEO * Internal linking * Local relevance * Conversion optimisation * Ranking improvement Pages should be genuinely useful to customers and built to perform in search. LOCAL SEO & GOOGLE BUSINESS PROFILE Take responsibility for improving local visibility through: * Google Business Profile optimisation * Google Maps visibility * Local rankings * GBP services/categories * GBP content and photos * Reviews and reputation * Review responses * Citations * NAP consistency * Local authority signals * Competitor analysis CONTENT & ORGANIC GROWTH Turn genuine customer problems, TintGard expertise and real projects into useful organic content. This may include: * Search-driven website content * Helpful guides and FAQs * Project/case studies * Google Business Profile content * Before/after content * Reviews and testimonials * Organic social content * Short-form video opportunities Content should contribute to: VISIBILITY - AUTHORITY - TRUST - CONVERSION AUTHORITY & OFF-PAGE SEO Build relevant authority through opportunities such as: * Quality backlinks * Local links * Industry links * Citations * Partnerships * Digital PR * Competitor backlink opportunities Quality and relevance matter more than backlink volume. ANALYTICS & MEASUREMENT Use data to determine what is working and what needs to change. You should be comfortable with: * Google Analytics * Google Search Console * Google Business Profile data * Rank tracking * Conversion tracking * Call/form attribution * CRO/behaviour tools Our goal is to increasingly connect: SEARCH - LEAD - QUOTE - JOB - REVENUE HOW WE WORK We want someone who: * Personally performs the work * Has proven SEO results * Understands commercial search intent * Understands Local SEO * Thinks about conversion as well as rankings * Can build and execute, not just recommend * Makes decisions using data * Communicates clearly and proactively * Has genuine capacity to work on the account * Wants a long-term working relationship We work collaboratively and expect clear visibility into: WHAT WAS DONE - WHY - RESULT - NEXT ACTION CORE SKILLS You should have strong hands-on capability in: * SEO * Local SEO * Google Business Profile * Technical SEO * On-page SEO * Keyword/search-intent research * Service and location-page SEO * CRO * Analytics * Conversion tracking Additional capability in content strategy, authority building, organic social, reputation growth and short-form content is valuable. THE OPPORTUNITY This begins with a: 90-DAY PAID TRIAL We’re ultimately looking for someone who can become TintGard’s long-term organic growth specialist. Perform well and there is an opportunity for increased responsibility and revised compensation as the relationship develops. HOW TO APPLY — LOOM REQUIRED Please include a 5–10 minute Loom screen recording with your application. No polished presentation is required. I want to see real work you personally completed. 1. Show one real local-business SEO project Show: STARTING POINT - WHAT YOU PERSONALLY DID - RESULT Where available, show ranking improvements and leads/conversions. 2. Show your Local SEO work Show a real example of Google Business Profile / Google Maps / Local SEO work you personally completed and the result. 3. Show the actual work Open the pages or tools and show me examples of what you personally changed or built. Don’t just show a ranking screenshot. 4. Answer one question Organic traffic increases significantly, but qualified enquiries don’t increase. What do you investigate and do next? That’s it. Please do not audit TintGard or prepare a free strategy unless you are shortlisted. I’m assessing your: RESULTS - HANDS-ON CAPABILITY - COMMERCIAL THINKING Applications without a Loom will not progress. Shortlisted applicants will be invited to a brief interview before selection for the paid trial. BUILD - RANK - CONVERT - GROW