SEO & Content Strategist — ITAD and Local B2B Services

DO NOT CALL- please submit replies through upwork - we have been inundated with calls - DO NOT CALL SEO & Content Strategist — ITAD and Local B2B Services About EIH Excess IT Hardware is a South Florida IT asset disposition, electronics recycling, and secure data-destruction company serving Palm Beach, Broward, and Miami-Dade counties. We work with businesses, healthcare organizations, property managers, schools, nonprofits, and residents. Our services include electronics recycling, business pickups, IT asset recovery, hard-drive destruction, and documented data-security processes. We also operate ShredTheDrive.com, a consumer and small-business data-destruction brand. The Role We are looking for an experienced SEO and content contractor to take ownership of organic strategy, research, content development, and on-page execution. This is not a "publish more articles" position. Our existing websites need stronger technical organization, clearer content boundaries, better local SEO execution, more reliable reporting, and content that is demonstrably more useful than what currently appears in search results. The right person will fix foundational issues before scaling content and will be able to explain and support every recommendation with evidence. The first major project is building FloridaEcycling.com, a public-information resource for Florida electronics recycling — county guides, a sourced recycling directory, and educational content — from a written 90-day plan with defined checkpoints and a real go/no-go decision partway through. You'll be working from an actual spec, not open-ended scope. What You Will Do Audit duplicate or conflicting URLs, orphan pages, broken redirects, internal linking, and existing page quality Improve current service and location pages before recommending unnecessary new pages Develop a multi-county local SEO strategy without relying on thin or near-identical city-page templates Research keywords, competitors, search intent, and actual search results Create and manage a content calendar tied to real opportunities and business priorities Research and write accurate content about electronics recycling, IT asset disposition, data destruction, and related local programs Help build FloridaEcycling.com, including county guides, educational pages, and a sourced recycling directory Verify changing information such as municipal programs, recycling locations, events, and retail take-back options Manage title tags, meta descriptions, page structure, internal links, and other on-page SEO elements Report results using verifiable data from Google Search Console, GA4, Ahrefs, and other agreed tools Proactively identify risks such as duplicate content, weak pages, spam backlinks, link schemes, and conflicting priorities Follow written priorities and communicate before changing the agreed direction You Should Apply If You Can Demonstrate Direct experience with local or multi-location SEO Strong SEO content writing and research skills A specific example of identifying and fixing a technical, duplication, or site-structure problem before adding more content The ability to pull and explain raw GSC, GA4, and Ahrefs data rather than relying only on dashboard screenshots A clear opinion about when not to create more pages Experience distinguishing informational content from commercial service content Comfort working in WordPress or a similar CMS Strong written English and attention to factual accuracy The ability to work independently and follow through between check-ins Experience with ITAD, electronics recycling, cybersecurity, healthcare, compliance-sensitive services, environmental services, logistics, or another technical B2B industry is helpful but not required. AI tools may be used to assist with research and editing, but unverified or lightly edited AI-generated content is not acceptable. How to Apply Begin your application with the exact phrase "Useful content first." (including the period). Applications that don't open with this exact phrase will not be reviewed. Please include: A brief description of your SEO and content experience Two or three examples of content you personally researched and wrote Your exact contribution to each example One example involving local SEO, duplicate content, or a technical B2B service Your experience with WordPress, Google Search Console, GA4, and Ahrefs Your hourly or monthly rate Your weekly availability and normal working hours Whether you work independently or through an agency Please answer both questions: An SEO report shows 40 new referring domains as a headline win. How would you verify whether that represents meaningful, legitimate growth? A keyword tool identifies 75 nearby city keywords with low reported competition. How would you decide whether separate city pages should be created? Logistics Remote contractor position Part-time or project-based initially, with the potential for ongoing work Must have reliable overlap with U.S. Eastern Time for weekly or biweekly check-ins Month-to-month engagement with written priorities and clear checkpoints Shortlisted candidates may be offered a paid trial assignment DO NOT CALL- please submit replies through upworks - we have been inundated with calls - DO NOT CALL