SEO Content Strategist for B2B RegTech Website Across APAC Markets

Tookitaki is a financial crime prevention technology company serving banks, fintechs and financial institutions across Asia-Pacific. We regularly publish SEO-led content targeting commercial and informational keywords across four core content pillars: - Transaction Monitoring - Fraud Prevention - Name Screening - Anti-Money Laundering (AML) We have already mapped a number of keywords under each pillar and publish blogs periodically. However, we have recently observed a decline in rankings for several important keywords. We are looking for an experienced SEO content strategist who can assess our current performance, identify the reasons behind the ranking decline and develop a practical content strategy to improve organic visibility and qualified traffic. Our primary target markets are: Singapore Philippines Malaysia Australia New Zealand This is not primarily a content-writing role. We already have an internal content team. We need an SEO expert who can provide strategic direction, content briefs, prioritisation and ongoing guidance. Scope of Work The selected expert will be expected to: - Review our existing keyword mapping across the four content pillars - Analyse the ranking decline for priority commercial keywords - Identify content gaps, keyword cannibalisation and search-intent mismatches - Review existing blogs for on-page SEO, structure, depth, relevance and freshness - Assess whether our content aligns with country-specific search intent - Recommend improvements to pillar pages, supporting blogs and topic clusters - Develop a content roadmap based on business value, ranking opportunity and market relevance - Create detailed SEO content briefs for our internal writers - Recommend internal-linking opportunities across existing and future content - Identify pages that should be updated, consolidated, redirected or retired - Conduct competitor content and SERP-gap analysis - Recommend suitable methods for measuring rankings, traffic and conversions - Provide ongoing guidance as new SEO blogs are planned and published Initial Deliverables For the initial phase, we would expect: 1. SEO content and ranking audit - Analysis of priority keywords and pages - Likely causes of ranking decline - Content gaps and cannibalisation issues - Quick wins and high-priority fixes 2. Content pillar strategy - Recommended structure for each of the four pillars - Pillar-page and cluster-page recommendations - Keyword-to-page mapping - Search-intent classification 3. APAC content roadmap - Prioritised topics for Singapore, Philippines, Malaysia, Australia and New Zealand - Recommended balance between regional and country-specific content - Suggested publishing and content-refresh plan 4. SEO content briefs - Briefs for priority new blogs and existing-page updates - Primary and secondary keywords - Recommended headings, search intent, internal links and competitor references 5. Performance framework - Recommended metrics and reporting approach - Baseline rankings and target outcomes - Suggested review cadence Ideal Candidate We are looking for someone with: - Proven experience in B2B SEO and content strategy - Strong understanding of keyword clustering, search intent and topical authority - Experience diagnosing organic ranking declines - Demonstrable success improving rankings for competitive commercial keywords - Experience working with SaaS, fintech, RegTech, banking or financial-services companies - Knowledge of international and country-specific SEO - Experience using tools such as Google Search Console, Google Analytics, Ahrefs, Semrush or similar platforms - Ability to translate SEO analysis into clear, actionable guidance for writers and marketing teams - Strong communication and documentation skills Experience with financial crime compliance, AML, fraud prevention or banking technology would be highly advantageous.