SEO Content Writer (Legal)

SEO Content Writer (Legal) We are seeking an experienced SEO content writer to create high-quality blog articles, resource content, and commercial landing pages for a personal injury law firm. The ideal candidate can take a topic, target keyword, and existing page (when applicable), perform the necessary research, understand search intent, and produce publication-ready content with minimal direction or editing. Responsibilities ​Write new blog articles and educational resources. ​Create and refresh practice area, location, and other commercial landing pages. ​Perform competitor and topic research independently. ​Write content optimized for search while prioritizing readability, user intent, conversions, and AI search experiences. ​Match our established brand voice across all content. Requirements ​Proven experience writing SEO content for blogs and commercial landing pages. ​Experience writing legal, medical, financial, or other YMYL (Your Money or Your Life) content preferred. ​Strong understanding of search intent, on-page SEO, and content optimization. ​Familiarity with answer-first writing, Featured Snippets, Google AI Overviews, and modern AI search optimization. ​Excellent research, grammar, and editing skills. ​Ability to localize content naturally without keyword stuffing. ​Able to produce high-quality work with minimal supervision. ​Must write original, human-written content without the use of generative AI. What We Provide Typically, we'll provide: ​Topic or page title ​Primary keyword ​Existing page (when applicable) ​Any relevant business information We expect the writer to research the topic, identify opportunities for improvement, and deliver polished, publication-ready content without requiring detailed briefs or outlines. What We're Looking For ​Clear, conversational writing that sounds natural and authoritative. ​Content that answers user questions quickly and builds trust. ​Someone who thinks like a content strategist, not just a writer. ​A dependable writer who consistently delivers accurate, engaging, and original work. Quality Standards All content is reviewed for quality, accuracy, SEO best practices, and how naturally it reads. We expect writing to sound authentically human, not formulaic or AI-generated. Content that relies on generative AI rather than original writing will not meet our standards. What We Want to Avoid ​Use of ChatGPT, Claude, Gemini, Jasper, or other AI writing tools. ​Generic, templated, or repetitive content. ​Pages that simply swap city names while keeping the same wording. ​Writers who require extensive coaching, detailed outlines, or section-by-section instructions before they can begin writing.