SEO Content Writer & Link Building Specialist

Posted 6 days ago

Worldwide

Summary

We’re a B2B AI software company building an AI agent for complex, high-stakes knowledge bases, particularly for teams that can’t afford inaccurate answers. Our customers span financial services, industrial and technical organizations, and businesses with complex product catalogs. We’re building our content and organic search presence from close to zero, and need someone who can both write genuinely well-researched SEO content and acquire real backlinks for it. Not just publish content and hope it ranks. This is a hands-on, individual-contributor role reporting to our product marketing lead. You’ll own our content calendar and link-building outreach. What you'll do Write SEO-optimized articles and landing pages targeting a defined keyword list. Starting terms include “AI agent for customer support,” “RAG chatbot,” “grounded AI chatbot,” “AI chatbot for large knowledge base,” and vertical terms across insurance, mortgage, lending, and industrial/manufacturing documentation. Build out comparison content, for example [Our Product] vs. Intercom Fin and comparisons against other competitors, alongside vertical proof content using real customer case studies and product information we provide. Research and pitch guest posts, resource-page placements, and other legitimate backlink opportunities relevant to AI, SaaS, and enterprise software, and manage outreach relationships end to end. Maintain a simple view of content performance, including organic traffic, ranking movement, and referring domains, and flag what’s working. What we need from you Proven SEO content writing experience for B2B SaaS, ideally in a sufficiently technical category that you’re comfortable writing credibly about AI and RAG concepts. We’ll brief you, and you don’t need to be an ML engineer. A real track record of backlink acquisition through outreach, guest posting, or digital PR, not just directory submissions. Comfortable working from source material such as call transcripts, case study notes, and product documentation rather than needing everything pre-written for you. Nice to have Experience writing for financial services, industrial/manufacturing, or other regulated or technical audiences. Familiarity with AI, LLM, and RAG terminology, or the ability to learn the space quickly. Cadence and output expectations First 1–3 weeks, foundation phase: Priority is completing our cornerstone content set, roughly 4–6 pieces per month. This will include the flagship category page, 2–3 comparison pages, and 1–2 vertical proof pages. Backlink outreach will start lighter during this phase, with an emphasis on prospecting and relationship-building while the core content library is being built. Ongoing, steady state: Roughly 4–6 supporting articles per month, approximately one per week, expanding keyword coverage and updating existing pages. This will run alongside consistent backlink outreach targeting approximately 4–6 quality, relevant placements per month. We’d rather have a smaller number of credible, well-placed backlinks than a high volume of low-quality ones. That’s a hard requirement, not a nice-to-have. We’ll adjust the cadence after the first couple of months based on what is actually driving organic traffic and qualified leads, rather than chasing a fixed volume for its own sake.

  • Less than 30 hrs/week
    Hourly
  • 1-3 months
    Duration
  • Intermediate
    Experience Level
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
Learn more
Skills and Expertise
Mandatory skills
Search Engine Optimization
Activity on this job
  • Proposals:50+
  • Last viewed by client:yesterday
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Feb 19, 2024
  • Singapore
    Singapore2:18 AM
  • $17K total spent
    6 hires, 4 active
  • 452 hours

Explore similar jobs on Upwork

SEO Keyword Research
Marketing Strategy
Social Media Marketing
Internet Marketing
Search Engine Optimization
SEO Keyword Research
SEO Writing
WordPress

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo