SEO Content Writer for Full Website Rewrite + 5 Blogs

## Project Overview We are seeking an experienced **SEO content writer and website copywriter** to rewrite the content across our existing website and write five original blog articles. Our company operates in the premium specialty food and natural-products category. Specific information about the brand, website, product, sourcing, research, and business strategy is confidential and will be shared only with shortlisted candidates after a nondisclosure agreement has been signed. We have already hired an SEO strategist. The SEO audit, keyword strategy, page recommendations, content direction, and optimization requirements have already been completed. This role is primarily focused on **executing the existing SEO strategy through high-quality writing and rewriting**. We are not looking for someone to create a new SEO strategy from scratch. ## Initial Scope The selected writer will be responsible for: * Reviewing the supplied SEO audit and writing instructions. * Reviewing the existing website content. * Rewriting all agreed website pages according to the supplied SEO recommendations. * Incorporating assigned primary and secondary keywords naturally. * Matching each page to the provided search intent. * Improving headings, subheadings, body copy, calls to action, clarity, and readability. * Strengthening the website’s authority, credibility, and overall brand voice. * Removing repetitive, unclear, outdated, thin, or keyword-stuffed content. * Writing five original SEO blog articles from scratch. * Researching and verifying scientific, nutritional, technical, or factual statements. * Supporting important factual claims with credible sources. * Writing responsible food and wellness content without exaggerated or unsupported health claims. * Following the supplied internal-linking and content recommendations. * Completing revisions based on consolidated feedback. The final website page count and article requirements will be confirmed with shortlisted candidates. ## Google Search and AI-Search Requirements All content must follow current Google Search best practices and be written for the way people now discover information through: * Traditional organic search * Google AI Overviews * Google AI Mode * Conversational search * Voice-style search queries * AI-powered answer engines The writer must understand how to produce content that is: * Written primarily for people. * Clear, useful, accurate, and original. * Structured around the provided search intent. * Easy for search engines and AI systems to understand. * Organized with clear headings and direct answers. * Comprehensive without being unnecessarily long. * Naturally optimized without keyword stuffing. * Supported by reliable research and credible sources. * Written with strong experience, expertise, authority, and trust signals. * Free from generic filler and obvious AI-generated language. AI tools may be used to assist with research, planning, or organization. However, we will not accept unedited or mass-produced AI-generated content. Every page and article must be personally reviewed, fact-checked, refined, and professionally written by the selected freelancer. ## Deliverables The initial project is expected to include: 1. Review of the SEO audit and supplied writing instructions. 2. Rewrite of all agreed website pages. 3. Optimized headings and subheadings. 4. SEO title tags and meta descriptions where required. 5. Natural implementation of supplied keywords. 6. Five original SEO blog articles. 7. Source lists or citations for scientific and factual claims. 8. Internal-linking recommendations where required. 9. Two consolidated revision rounds. 10. Final content delivered in an organized format suitable for website implementation. Website development, coding, design, and SEO strategy development are not part of this role. ## Confidentiality and NDA This project involves confidential and proprietary business information. Shortlisted candidates will be required to sign a nondisclosure agreement before receiving access to: * The company and brand name. * The website URL. * The complete SEO audit. * Keyword assignments. * Competitor information. * Product details. * Scientific research. * Testing and quality information. * Sourcing and manufacturing information. * Brand positioning. * Launch plans and internal documents. All information shared during the project must remain confidential. Project materials may not be: * Shared with third parties. * Published in a portfolio or case study without written permission. * Used for another client. * Shared with subcontractors without written approval. * Uploaded to public AI tools or public workspaces without permission. * Used to train AI systems or content-generation models. * Disclosed after the project has ended. Applicants must be comfortable working under strict confidentiality. ## Required Experience Please apply only if you have proven experience in several of the following areas: * SEO content writing. * Website copywriting and rewriting. * Implementing recommendations from SEO audits. * Writing from supplied keywords and content briefs. * Food and beverage content. * Specialty or functional foods. * Natural products. * Wellness-adjacent consumer products. * Premium e-commerce brands. * Product and category-page copy. * Educational website content. * Long-form SEO blog writing. * Researching scientific or technical subjects. * Translating technical information into consumer-friendly language. * Writing for a United States audience. * Writing persuasive content without making unsupported health claims. * Title tags, meta descriptions, heading structures, and internal linking. Experience with food marketing, FDA-conscious language, FTC advertising principles, or regulated consumer-product content is highly desirable. ## Language and Market Requirements This opportunity is open to applicants worldwide. However, all content will be written for the United States market. Applicants must demonstrate: * Exceptional written English. * Natural American spelling and terminology. * Experience writing for US consumers. * The ability to produce polished, professional, and natural-sounding copy. * An understanding of US food, wellness, and e-commerce language. Applicants outside the United States are welcome, but relevant US-market writing samples are required. ## Our Ideal Candidate The ideal candidate is an experienced SEO writer who can follow a detailed strategy while substantially improving the quality of the existing content. You should be able to: * Follow an SEO audit and content brief accurately. * Understand supplied keywords and search intent. * Rewrite content rather than simply insert keywords. * Conduct independent research. * Verify factual and scientific statements. * Maintain a consistent premium brand voice. * Write content that educates and converts. * Balance SEO requirements with natural writing. * Balance scientific credibility with accessibility. * Accept detailed feedback and apply it consistently. * Work independently while following established direction. We are not looking for an SEO strategist, web developer, or writer who simply generates content using AI. We need a skilled writer who can execute an existing strategy and elevate the quality of the entire website. ## Budget and Contract Structure The anticipated budget for the initial project is approximately **$2,500 USD**. This will be a fixed-price contract divided into milestones. The budget assumes: * An agreed number of website pages. * Five original SEO blog articles. * Supplied SEO strategy and keyword direction. * Research and source verification. * Two consolidated revision rounds. * No website development or CMS implementation. Applicants should clearly state any assumptions regarding: * Website page count. * Article length. * Research requirements. * Revision rounds. * Delivery schedule. * Work that would fall outside the proposed price. Any additional pages or work outside the agreed scope must be approved separately. ## Potential Ongoing Work After the initial website rewrite and five blog articles are completed successfully, there may be ongoing opportunities involving: * Additional SEO blog articles. * New product or category pages. * Landing pages. * Educational guides. * Existing-content updates. * Research-based articles. * Content refreshes based on search performance. The frequency and scope of ongoing work will be discussed separately at a later date. ## How to Apply Please include the following in your proposal: 1. Two or three examples of websites you have written or rewritten using an existing SEO strategy. 2. Examples of long-form content in the food, natural-products, wellness, premium consumer-goods, or e-commerce categories. 3. At least one example written specifically for a US audience. 4. A brief explanation of how you approach rewriting a website based on an SEO audit. 5. Your approach to incorporating supplied keywords naturally. 6. How you research and verify scientific, nutritional, or health-related statements. 7. Whether you personally write all content or delegate any work. 8. Which writing, research, SEO, and AI tools you normally use. 9. Your availability and estimated delivery schedule. 10. Your proposed milestone breakdown. 11. Confirmation that you are willing to sign an NDA. 12. Confirmation that project materials will not be shared with subcontractors or uploaded to public AI systems without written approval. Please begin your proposal with the words **“Confidential SEO Writer”** so we know you have read the full posting. Generic proposals, unexplained AI-generated applications, and submissions without relevant writing samples will not be considered.