SEO + Digital PR & Brand Authority Specialist

About Us We are looking for a proactive SEO + Digital PR & Brand Authority Specialist to join our team long-term. Our company operates across five business verticals, with our recruiting and recruitment technology business currently being our largest focus. Our recruiting operation is primarily U.S.-focused but works globally. We specialize heavily in volume recruiting across professional and white-collar positions, with significant activity in healthcare and hospitality. However, our work spans many industries. What We Want to Build We’re not interested in SEO simply for the purpose of generating traffic. We want to build: Visibility + Authority + Reputation + Qualified Demand. We want prospects who encounter us through email, LinkedIn, phone, paid advertising, Google, media, or another channel to find a strong digital footprint behind the company. This role combines: SEO + Digital PR + Outreach + Content Distribution + Authority Building. SEO Responsibilities You will help with: * Keyword research * Competitor analysis * Search-intent analysis * Content-gap research * On-page SEO * Internal linking * Technical SEO recommendations * Content optimization * Content briefs * Commercial keyword strategy * Existing-content improvements * Organic performance analysis * International opportunities when relevant * Search visibility monitoring Our primary commercial focus is the United States, although we operate globally. Digital PR Responsibilities We also want you actively building authority outside our own websites. This can include: * Journalist outreach * Publisher outreach * Industry publications * Expert commentary * Guest contributions * Podcast outreach * Association opportunities * Strategic content partnerships * Relevant backlinks * Brand mentions * Original research promotion * Industry relationships Quality Over Link Volume We do NOT want someone buying hundreds of low-quality backlinks. We would rather earn a small number of genuinely relevant placements from respected: * Recruiting publications * HR publications * Healthcare publications * Hospitality publications * Business publications * Industry organizations * Podcasts * Professional communities than hundreds of meaningless links. Recruiting Focus A large part of your initial work will support our recruiting business. Topics can include: * Volume recruiting * Healthcare recruiting * Hospitality recruiting * Talent acquisition * Workforce strategy * Recruiting technology * AI in recruiting * Hiring automation * Global recruiting * Talent shortages * Employer challenges * HR technology However, because we operate five verticals, you should be comfortable researching industries beyond recruiting. Work Closely With Content We want SEO, PR, and content working as one system. For example: Our recruiting operation identifies an interesting hiring trend. Our content team turns it into corporate social content. You identify opportunities to turn the same insight into: * Search content * Original research * Guest articles * Journalist pitches * Expert commentary * Podcast discussions * Backlinks * External mentions We want to get maximum authority from the knowledge already inside the organization. AI Search / Discovery Traditional Google SEO remains important. However, we’re also interested in improving how our companies and experts are represented across modern AI-driven discovery and answer platforms. You should be curious about how: * Strong brand mentions * Entity authority * Original research * Expert citations * Digital PR * Structured content * Quality backlinks contribute to broader online visibility. You don’t need to claim to have “solved AI SEO.” We prefer someone who understands the fundamentals and continuously experiments. Multi-Brand Environment Our recruiting company will be the primary focus initially. However, our organization operates across five verticals. You may eventually support: * Other internal companies * Corporate brands * Leadership/personal branding * Selected client projects You need to be comfortable switching industries and learning new markets. Proactivity Is Essential We don’t want to assign every backlink opportunity to you manually. We want you to bring opportunities to us. For example: “I found this publication.” “This journalist covers our industry.” “This competitor is ranking for something we’re missing.” “We could turn our internal data into a report.” “This executive would be a good podcast guest.” “This page has commercial potential.” “This content should be updated.” We want someone who actively looks for opportunities. How We’ll Measure Success Depending on the campaign, we’ll look at: * Qualified organic traffic * Commercial keyword growth * Search visibility * Quality referring domains * Relevant backlinks * Brand mentions * Media placements * Podcast opportunities * Industry authority * Organic leads * Assisted conversions * Overall digital footprint Relevant Experience Experience with any of these is particularly valuable: * B2B SEO * Digital PR * Recruiting/staffing * Healthcare * Hospitality * SaaS * Professional services * International SEO * Journalist outreach * Publisher outreach * Link earning * Content strategy You don’t need experience in every category. We want a strong specialist who is also capable of operating as a generalist when needed. Schedule & Availability This is a long-term team position. You must: * Be available at least part-time * Ideally be interested in full-time work * Have reasonable overlap with our team * Be available for two short team meetings each working day * Communicate consistently and proactively Compensation This is a fixed monthly position. Please provide your expected monthly compensation for part-time and/or full-time availability. We’re open to candidates globally. How to Apply Please include: 1. SEO results you’ve personally contributed to 2. Digital PR experience 3. Examples of quality backlinks or placements 4. B2B experience 5. Recruiting/HR experience, if applicable 6. Healthcare/hospitality experience, if applicable 7. Tools you regularly use 8. Your location/time zone 9. Your availability 10. Your expected fixed monthly rate