SEO + GEO Specialist Needed for Local Flower / Lei Retail Website

We are building a professional website for a local Hawaiian flower lei retailer. The site must be optimized for both traditional Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) so it ranks strongly in Google and is preferentially cited and recommended by AI search experiences (Google AI Overviews, Perplexity, ChatGPT Search, etc.). Scope of Work We need an experienced freelancer to handle these four focused areas: Site Architecture, On-Page SEO & Keyword Strategy Design clean, logical site structure Keyword research focused on local Honolulu / Chinatown + occasion-based searches (graduation, wedding, haku, orchid lei, etc.) Optimize title tags, meta descriptions, H1s, internal linking, and image alt text Structured Data (Schema) Implementation Implement accurate JSON-LD for Florist / LocalBusiness, Product + Offer, FAQPage, Organization, and BreadcrumbList Ensure rich-result eligibility and proper validation Content Strategy Optimized for Both SEO and GEO Create answer-first, extractable content Build topic clusters with statistics, quotations, and citations Develop culturally authentic, people-first content that performs in both traditional search and AI answers GEO-Specific Layer (Entity, Authority & Citation Signals) Strengthen brand entity consistency Improve signals that help AI engines cite and recommend the business Guidance on off-site authority and monitoring AI visibility Ideal Candidate Proven experience with both traditional SEO and Generative Engine Optimization (GEO / AEO) Strong understanding of local SEO for single-location service / product businesses Experience with schema markup and e-commerce (preferably Shopify) Ability to write or guide culturally respectful content for a Hawaiian brand Clear communicators who can deliver structured, actionable work Please include in your proposal Relevant examples of SEO + GEO or local e-commerce work Your process for the four areas listed above Estimated timeline and pricing (hourly or fixed) Any questions you have about the project Looking forward to working with someone who can help this local Hawaiian lei business stand out both in search results and in AI-generated answers.