SEO + Growth Strategist — Marketplace SEO, Paid Ads & Influencer Strategy

I know I might be looking for a unicorn here, but I've bootstrapped the crap out of this project, we're starting to grow, and I need a genius SEO/marketing guru who can help take it to the next level. I need someone who can execute, plan, and give me a real roadmap on how we get to dope traffic — not just theory, actual results. The Museum Collective is a two-sided marketplace: outside experts and creators upload museum guides and scavenger hunts, which families and travelers purchase. We also run a free Cultural Calendar of museum events by city (themuseumcollective.com/calendar/nyc). We already have someone handling day-to-day SEO implementation in-house, so this isn't about doing basic on-page fixes — it's about someone who can think at the marketplace level (each guide page can rank on its own for long-tail searches, similar to Etsy or Teachers Pay Teachers) and also knows how to actually run paid and influencer channels, not just talk about them. What I need: A real roadmap — where we should be spending time and money first, across SEO, Google Ads, Instagram Ads, and influencer partnerships, and why. Marketplace SEO strategy — how to structure and optimize individual guide pages so each one can rank for its own searches, while building overall site authority. Tracking fixed and trustworthy — our Meta Pixel is inconsistently set up across Shopify and Webflow; this needs to be right before we scale ad spend. Paid channel execution — not just strategy on paper, actual campaign setup and management across Google Ads and Instagram Ads once we agree on direction. Influencer strategy — a real plan for recruiting both creators who upload guides (supply side) and audience-facing influencers who drive traffic (demand side). You're a fit if: You have real, provable experience in BOTH organic SEO and paid Google/Instagram ad campaigns — not just one You've worked with a marketplace or multi-vendor ecommerce site before (Etsy, TPT, similar) You've done influencer/creator partnerships, not just paid media You can move fast and actually execute, not just hand over a deck Excellent written and spoken English, availability overlapping EST business hours Job Success Score 90%+ — show me real results in your proposal, not just a list of skills Scope: Open to discussing fixed-fee for the roadmap + ongoing execution arrangement after — tell me how you'd structure it.