SEO Microsite Manager – iGaming / Casino / Sports Betting | Performance Bonus

We are looking for an experienced SEO specialist to take ownership of a number of small iGaming microsites and grow their organic rankings and conversions. This is not a traditional large affiliate-site project. These are deliberately small, focused microsites built around a defined set of commercial keywords. Our initial objective is to rank for a list of branded search terms related to casino, iGaming and sports betting. Over time, successful sites may be expanded to target additional non-branded and affiliate-style keywords. ------------------------------------------------------------ Industry The websites operate within: * Online Casino * iGaming * Sports Betting Experience in competitive affiliate SEO or iGaming SEO is strongly preferred. ------------------------------------------------------------ Target Markets Sites may target multiple markets, including: * Germany * Austria * Australia * Canada * New Zealand Individual websites may target more than one GEO. Depending on the project, this may require multilingual or international SEO considerations. ------------------------------------------------------------ What We Provide We will provide: * The website / microsite * Hosting and technical infrastructure * WordPress or 11ty/static-site setup * The primary keywords we want to target * Commercial direction * Conversion tracking * Relevant performance data * Budget for approved external SEO expenses and backlinks Your responsibility is to decide how best to rank the site for the provided keywords. ------------------------------------------------------------ The Goal The initial goal is simple: Rank the microsite for the branded keyword set we provide and generate tracked conversions from organic traffic. These are not intended to become websites with thousands of pages. A site might only require a relatively small number of strong pages if that is sufficient to rank. We care about rankings, traffic and conversions, not publishing content for the sake of publishing content. ------------------------------------------------------------ Your Responsibilities You will have ownership of the SEO execution for each microsite. This can include: * SERP analysis * Competitor analysis * Content planning * Content creation * Content optimisation * On-page SEO * Internal linking * Technical SEO * Site structure * Landing-page optimisation * Indexation management * Google Search Console analysis * Ranking monitoring * Off-page SEO * Backlink acquisition * Content updates * Testing different SEO approaches * Identifying new opportunities * Improving organic conversion performance We provide the target keywords. We expect you to determine the strategy required to rank them. We do not want to provide you with a detailed weekly task list. ------------------------------------------------------------ Compensation Compensation is calculated per microsite. **$150 fixed management fee per microsite / month** PLUS: **$20 for every qualified tracked conversion generated by that microsite.** For example: * 10 conversions = $200 bonus * 25 conversions = $500 bonus * 50 conversions = $1,000 bonus * 100 conversions = $2,000 bonus The performance bonus is paid in addition to the $150 monthly management fee. The definition and attribution of a qualified conversion will be agreed before starting and measured through our tracking. The idea is to align incentives. If the site performs well, you earn significantly more. If you manage multiple successful microsites, the performance component can become considerably larger than the fixed management fee. ------------------------------------------------------------ Backlinks & Off-Page SEO Backlinks are one part of the job. We are not going to prescribe one specific backlink strategy. If your strategy involves: * Guest posts * Link insertions * Paid dofollow links * Niche edits * Directories * Forums * Communities * Tiered links * Higher-risk links * Other off-page SEO tactics that is your decision as the SEO managing the site. We are open to different SEO approaches as long as you understand what you are doing. If you believe lower-quality or more aggressive links will help a particular microsite rank, you are free to propose that strategy. What matters to us is the result. However, any paid external SEO costs must remain within the agreed budget and must be approved by us before purchase. Approved backlink costs are paid separately by us and do not come out of your $150 management fee. You are responsible for assessing the risk/reward of the SEO strategy you use. Ultimately, your performance bonus is tied to the success of the site, so there is a strong incentive to use tactics that you believe will actually produce results. ------------------------------------------------------------Content These are microsites so we are not looking for someone to publish dozens of generic articles every month. Content should exist for a reason. Depending on the SERP, that might mean: * Creating a new landing page * Expanding an existing page * Adding supporting content * Improving topical relevance * Reworking headings and page structure * Adding FAQs * Improving internal links * Improving commercial intent * Updating existing pages We care more about whether the site ranks than how many articles were published. You may create the content yourself, use AI-assisted workflows, or manage writers. The final content should be suitable for the target market and search intent. ------------------------------------------------------------ Weekly Reporting We expect a short update every week. This does not need to be a long presentation or complicated report. We want visibility into: * What you worked on * Pages created or updated * Technical changes * Ranking movements * Indexation issues * Off-page work completed * Backlinks acquired or planned * Any spending requiring approval * Organic traffic changes * Conversion performance * Problems identified * What you plan to work on next The goal is transparency and continuous progress. ------------------------------------------------------------ How We Work We want someone who can operate independently. The ideal mindset is: "Here are the keywords, here is the site and here is the commercial goal. What do I need to do to make this rank?" We do not want someone who waits for us to tell them: * Which page to create * Which title tag to change * Which competitor to analyse * Which link to build * What to work on each week You should be able to analyse the SERP, decide what is required and execute. ------------------------------------------------------------ Ideal Experience We are particularly interested in people with experience in: * SEO * Affiliate SEO * iGaming SEO * Casino SEO * Sports betting SEO * Branded SERPs * Microsite SEO * Competitive niches * Technical SEO * On-page SEO * Off-page SEO * Programmatic or AI-assisted content workflows * WordPress * Static websites * 11ty * Google Search Console * GA4 * Ahrefs / Semrush or similar tools * International SEO Experience in Germany, Austria, Australia, Canada or New Zealand is a strong advantage. Experience with branded affiliate SEO is particularly relevant. ------------------------------------------------------------ Long-Term Opportunity We expect to operate multiple microsites. We will initially start with a smaller number of sites. If you demonstrate that you can rank them and generate conversions, we can give you additional microsites to manage. The commercial model scales with the number of sites you manage: $150/month per microsite + $20 per qualified conversion.** We are therefore particularly interested in someone who can build a repeatable SEO process across multiple small sites. ------------------------------------------------------------ When Applying Please answer the following: 1. What SEO projects have you personally grown or ranked? 2. Have you worked in casino, iGaming, sports betting or affiliate SEO before? 3. Have you ranked microsites or small websites with fewer than approximately 20–30 pages? 4. Have you worked specifically with branded keywords or branded SERPs? 5. Which GEOs have you worked in? 6. If we gave you a new microsite and a list of 10–20 target branded keywords, what would you analyse first? 7. What would your first 30 days on the site normally look like? 8. Are you comfortable deciding independently whether a site requires content, technical work, backlinks or another approach? 9. Are you comfortable working with both conservative and more aggressive SEO strategies where appropriate? 10. Are you comfortable with $150 per microsite per month + $20 per qualified tracked conversion, with approved backlink/external SEO costs paid separately by us? Please start your application with the word “MICROSITE” so we know you have read the full job description.