SEO SPECIALIST - Website SEO Strategy & Framework

IMPORTANT – PLEASE READ BEFORE APPLYING - APPLY THROUGH UPWORK ONLY. - CALLS, EMAILS, LINKEDIN MESSAGES, OR CONTACT THROUGH ANY OTHER SOCIAL MEDIA OR CHANNEL TO ANY EMPLOYEES WILL RESULT IN IMMEDIATE DISQUALIFICATION. - NO EXCEPTIONS ABOUT THE PROJECT MDR Strategy Group is a Canadian advisory firm that works primarily with regulators and organizations serving the public interest. As our firm expands into new sectors and markets, we are ready to significantly strengthen the organic visibility of MDRstrategy.ca. Historically, we made a deliberate decision not to aggressively optimize our website for search, as we were managing growth within a highly specialized market. That is changing. We are seeking an experienced SEO specialist to develop and help implement a comprehensive SEO framework that positions MDR for sustainable organic growth as we broaden our services, audiences, and geographic reach. SCOPE OF WORK The successful freelancer will: - Conduct a comprehensive SEO audit of MDRstrategy.ca. - Assess our current search visibility, rankings, site structure, and technical SEO. - Conduct keyword and search-intent research aligned with our services and target audiences. - Identify opportunities beyond our traditional regulatory-sector market. - Develop a clear keyword architecture and mapping strategy for existing and future pages. - Recommend improvements to page titles, metadata, headings, URLs, internal linking, and on-page content. - Review site architecture and recommend changes to improve search performance and discoverability. - Identify technical SEO issues affecting indexing, crawling, site performance, or rankings. - Develop an approach to local, national, and broader geographic search visibility where appropriate. - Establish an SEO framework that our communications and web teams can follow when creating new content and service pages. - Identify priority content gaps and opportunities. - Recommend meaningful KPIs and a practical approach for monitoring SEO performance. - Provide a prioritized implementation roadmap separating immediate fixes, short-term opportunities, and longer-term initiatives. WHAT WE'RE LOOKING FOR This is not simply a keyword research assignment. We are looking for someone who can think strategically about SEO in the context of a professional services firm entering its next stage of growth. You should have: - Demonstrated experience developing SEO strategies and frameworks for established websites. - Strong technical and on-page SEO expertise. - Experience with professional services, consulting, B2B, or similarly complex organizations. - Strong understanding of search intent, content architecture, and competitive positioning. - Experience working with Google Search Console, GA4, and leading SEO research/audit tools. - The ability to translate SEO findings into clear, practical recommendations for non-SEO professionals. - Excellent written English and exceptional attention to detail. TO APPLY Please include: - A brief explanation of how you would approach this project. - Examples of websites for which you personally developed or implemented an SEO strategy. - Evidence of measurable results from comparable work. - The SEO tools you typically use. - Your proposed fee or hourly rate and estimated timeframe. Generic or AI-generated proposals that do not demonstrate an understanding of the assignment will not be considered. - We are looking for a strategic SEO professional who can build the foundation correctly now, allowing MDR Strategy Group to increase its visibility thoughtfully and sustainably as the firm expands.