🔎 SEO & AI Search Specialist 🤖

🎯 SEO + Generative Search Pro — Rank us in Google AND in the AI tools (ChatGPT, Gemini, Perplexity) | Local • Maps • GEO/AEO (Marketing Agency + Travel Brand) We're a top-tier PPC agency, and we're adding organic + AI search to the mix. We're looking for ONE exceptional human to own it — getting our sites (and our clients' sites) ranking in Google AND getting surfaced and cited inside the AI assistants people now search with: ChatGPT, Gemini, Perplexity, and Google's AI Overviews. This is NOT a "pump out 20 blog posts and buy spammy links" role. The goal is concrete and measurable: more visibility, more citations, more qualified traffic — through the right mix of link building, content, on-page/technical work, and brand/entity signals. 👉 Please apply only through Upwork — individuals only, no agencies 🙏 (more on why below). Thanks! 🛠️ What you'll actually do: ✅ Local SEO + Google Business Profile (GBP) — Maps Pack rankings, citations/NAP consistency, reviews & profile optimization ✅ AI / generative search — get our brands & pages cited inside ChatGPT, Gemini, Perplexity & Google AI Overviews (call it GEO, AEO, AIO, SXO, LLMO, HEO — whatever your preferred label) ✅ On-page + technical SEO — site structure, schema/structured data, internal linking, Core Web Vitals hygiene ✅ Content that ranks AND gets cited — briefs, new pages, optimization, and refreshes (quality over volume) ✅ Link building / digital PR — white-hat only, relationships over spam ✅ Reporting on what's actually moving — rankings, Maps visibility, AI citations/mentions, and organic + AI-referred traffic in GA4 🌍 Where the work lives — three buckets: 🔹 Our own agency site (BERK Labs, on Squarespace) 🔹 Our own travel/hospitality brand (OBO Casa = a vacation rental in Rio de Janeiro 🇧🇷 — check us out at obo.casa) 🔹 Select client accounts ⭐ Because of buckets #2 and #3, we'll place a REAL premium on: ✨ Experience working inside or alongside PPC / performance-marketing agencies (you get how paid + organic + client reporting fit together) ✨ Travel / tourism / hospitality SEO experience ✨ Squarespace familiarity (our own sites run on it) — a bonus, not a dealbreaker ✨ Strong adoption of AI tools in your own workflow — we use Claude heavily and want someone who already builds AI into how they work 🚫 What we're NOT looking for: ❌ An agency, or anyone who'll subcontract this out — we want ONE human (see below) ❌ Someone for whom "GEO / AEO / LLMO" are just words from a course they can't actually operationalize ❌ Old-school 2015 link schemes, PBNs, or anything that'll get a client penalized ❌ Someone who needs hand-holding or goes dark for days 👤 Who you are: ⚡ Self-directed and proactive — you anticipate, you don't wait to be told 🔍 You think in entities, topical authority, and E-E-A-T — not keyword stuffing 📈 You can SHOW (not just claim) pages you've driven into the Maps Pack and top organic positions — and ideally brands you've gotten cited in AI answers 💬 You communicate clearly and proactively in writing, in fluent English (Portuguese a plus for OBO Casa, but not required) 🤝 How we work: 📌 Monday.com for tasks, Slack for comms 📌 100% of hours tracked via the Upwork time tracker — no manual time, no exceptions, no agencies 📌 This is a LONG-TERM role for the right person. We've tried hiring teams/agencies for roles like this before, and the quality has always disappointed us — so we very strongly prefer one great individual we can grow the engagement with over time 📌 We'll always provide the help, access, and resources you need to succeed 🚷 Please don't contact us outside of Upwork — it'll result in immediate disqualification 👎 📝 To apply, include all three: 1️⃣ Start your proposal with the word "Clippy" 📎 so we know you actually read this 2️⃣ 1–2 specific examples of pages you've ranked (Maps Pack and/or organic), or brands you've gotten cited in AI answers — with a sentence on what you did 3️⃣ A short answer to this scenario: pick one of our buckets above (agency site, a vacation rental, or a client) and tell us ONE specific tactic you'd use to get it cited in Perplexity or ChatGPT — and how you'd measure whether it worked Skip the generic agency pitch — show us how you think. 🧠 Looking forward to your applications! 👋 ~ the BERK Labs team