SEO Specialist (B2B / National Commercial SEO)

We're a digital marketing agency looking for an experienced, reliable SEO specialist to lead the ongoing search strategy and execution for one of our clients, a B2B outsourced accounting firm serving businesses across the United States. The client's website was recently audited and has significant room to grow, and we need a capable operator to execute it- someone who can own the work month to month, not just advise. What you'll be doing This is a well-rounded role. Over the engagement you'll handle, or coordinate: Technical SEO Note: the initial site cleanup (legacy-page pruning, HTTPS, broken links, base URL structure) is already handled in-house before you start — you'll be working on a clean WordPress site. Ongoing technical SEO: on-page structure, internal linking, crawl-health monitoring Structured data / schema (Organization, LocalBusiness, Service, FAQ, Article) Page speed / Core Web Vitals improvements where needed Ongoing technical monitoring and issue resolution On-page & content National commercial keyword research and mapping (validating and refining an existing keyword plan) Building and optimizing service pages and industry-specific landing pages Writing or editing SEO content (~1,2 article/month baseline; more as we scale) targeting commercial and advisory intent Title tags, meta descriptions, headings, internal linking AI Search Optimization (AEO) Structuring pages and content to be cited by ChatGPT, Perplexity, and Google AI Overviews (answer-first formatting, FAQ schema, entity consistency) Monitoring AI-search visibility via monthly prompt testing Off-page One quality backlink / digital PR outreach placement per month, scaling over time Local citation building and cleanup (secondary to national work) Conversion & reporting Basic conversion-rate optimization on key service pages (CTAs, forms, layout) A clear monthly performance report: organic traffic, keyword growth, backlink growth, AI visibility, conversion metrics Setting up and maintaining baseline measurement in Google Search Console and Analytics Engagement details Type: Ongoing / long-term retainer (not a one-off project) Estimated volume: ~15 hours per month to start, with room to grow as the client scales into a larger package Start: The site cleanup is done in-house first; you'll pick up on a clean site and focus on keyword strategy, page optimization, content, links, and growth from month one Working style: Async-friendly, but reliable communication and on-time monthly deliverables are essential Budget: [SET RATE — e.g. $XX/hour or $XXX fixed monthly] Required skills & experience 3+ years hands-on SEO experience with demonstrable results (please share examples) Strong technical SEO on WordPress specifically Proven experience with national / commercial B2B SEO (not just local or e-commerce) Comfortable with the full stack: technical, on-page, content, and link building Working knowledge of AEO / AI search optimization — this is important to us and to the client Fluent, native-level written English (content and client-facing reports must be clean) Proficient with Google Search Console, Google Analytics (GA4), and at least one major SEO suite (Semrush, Ahrefs, or similar) Nice to have Experience marketing to finance / accounting / professional-services buyers Schema/structured-data implementation without relying solely on plugins Basic CRO experience Ability to produce high-quality written content yourself (vs. only editing)