SEO Specialist — Home Services Business (Electrical, Solar, Air Con, Hot Water) Canberra, Australia

We're Coloch Group, a Canberra based (Gungahlin region) home services company covering electrical, solar, battery storage, air conditioning and hot water. We're looking for an SEO specialist to improve our website's visibility across all our service areas and help us rank for relevant local searches. Our website: www.colochgroup.com What we need: A full SEO audit of our current website (technical, on-page, content) Local SEO focus across ALL our services, we want to rank for searches like: "solar installer Canberra" "Electrician canberra" "battery storage installation ACT" "reverse cycle air conditioning Canberra" "heat pump hot water Canberra" "EV charger installation Canberra" "meter box upgrade ACT" "smoke alarm compliance Canberra" Google Business Profile optimisation On-page improvements (meta titles/descriptions, headings, content structure, internal linking) across every service page Recommendations (or done-for-you work) on backlinks/local citations Keyword research across our full service range: solar PV, battery storage, EV chargers, heat pump hot water, reverse cycle air conditioning, general electrical upgrades, smoke alarm compliance Ongoing monthly reporting on rankings, traffic and next steps Ideal experience: Proven track record improving local SEO for trades/home services businesses (electrical, solar, HVAC, plumbing, etc.) Experience with Google Business Profile and local map pack rankings Comfortable working with Australian local search (ACT/NSW) Experience with multi-service trade businesses is a big plus (not just single-trade sites) Clear, plain-English reporting, not just jargon and dashboards Scope: Start with an audit + recommendations covering all service categories Then ongoing monthly work (on-page, content, local citations, reporting) Open to fixed price for the audit, then hourly or monthly retainer for ongoing work To apply, please share: Examples of local SEO results for trades/home services clients, especially multi-service businesses (rankings, traffic growth, etc.) Your proposed approach