SEO Specialist — Pre-Launch Foundation for Australian Children's Sensory Brand (Shopify)

SEO Specialist — Pre-Launch Foundation for Australian Children's Sensory Brand (Shopify) About us Brio & Bloom is a new Australian brand selling sensory and therapeutic products for children: weighted hug toys, fidgets, night lights and calming tools. We're pre-launch. The Shopify store exists but we haven't taken delivery of stock yet, so there are no orders to chase and no traffic to optimise. That's deliberate. We want the SEO foundation laid properly before launch rather than retrofitted afterwards, so that when product lands we're already visible for the terms that matter. What we need A fixed-scope foundation project over roughly 3 to 4 weeks: Keyword and market research for the Australian market specifically. We sell to parents of children with autism, ADHD and sensory processing needs, plus occupational therapists and NDIS families. Search behaviour in this category is diagnosis-led and we want to understand it properly. Site architecture — collection structure, URL taxonomy, internal linking plan. Getting this right before launch is the whole point of hiring early. On-page templates — title, meta and heading patterns for product and collection pages that we can apply across roughly 44 variants without you writing every one. Technical setup — Search Console and Bing Webmaster, sitemaps, robots, structured data for products and reviews, Core Web Vitals baseline, and a fix list for anything broken. Competitor gap analysis. We've mapped the Australian competitive set already and will share it. We want to know which terms they own, which they've left open, and where a new site can realistically rank inside 6 months. A 6-month content plan — topics, priority order, target terms and intent. You plan it; we'll decide who writes it. What success looks like At the end of this project we should have a site that's technically clean, structured around how Australians actually search for these products, and a written plan we can execute against. We're not expecting rankings yet. We're expecting the groundwork that makes rankings possible. Ongoing work is likely after launch for the right person, around 5 to 8 hours a week. You should have Demonstrable ecommerce SEO results, ideally Shopify Real experience with the Australian market, not just "we can target any country" Comfort working with a small brand pre-revenue, where the answer is often "not yet" The judgement to tell us when something isn't worth doing Please don't apply if your approach involves bought links, PBNs or guest post networks. We're building a brand for children's therapeutic products and we're not risking it. How to apply Skip the template. Three things: Start your reply with the word capybara so I know you read this. Name one Australian sensory, children's wellbeing or therapeutic brand you think is ranking well, and tell me in two or three sentences why. What's the first thing you'd do for a store with no live products and no traffic? Include one example of similar work and what happened to the numbers. Budget: Fixed price for the foundation project. Tell us what you'd charge and what you'd deliver.