SEO Specialist for Canadian Healthcare Directory Built With Lovable.dev

SEO Specialist for Canadian Healthcare Directory Built With Lovable.dev We are looking for an experienced SEO specialist to help grow the organic search presence of a Canadian healthcare directory website built using Lovable.dev. This is intended to be an ongoing position. Hours may vary from week to week in the beginning, but the goal is to develop this into consistent long-term work as the site grows. Our long-term objective is to build the website into a major organic search destination in Canada, ranking highly for relevant healthcare and family doctor search terms and eventually generating hundreds of thousands of organic visits/views. What We Need We are not looking for someone who will simply publish blog posts or provide generic SEO recommendations. We need someone who can take ownership of the site’s SEO strategy, identify what needs to be improved, create a clear roadmap, and then help execute that roadmap step by step. The website is built using Lovable.dev, so experience with Lovable, React-based websites, modern web apps, or similar platforms is highly preferred. You should understand how SEO can be affected by JavaScript rendering, indexing, page structure, metadata, internal linking, sitemaps, schema, performance, and dynamically generated pages. Initial Scope The first stage of the project will be a complete SEO audit and roadmap. Before making major changes, we want you to review the current website and provide a clear explanation of: * What is currently helping or hurting the site’s SEO * Technical SEO issues * Indexing and crawlability issues * Site structure and URL recommendations * Google Search Console opportunities * Page title, meta description, and heading improvements * Internal linking opportunities * Sitemap and robots.txt setup * Schema/structured data opportunities * Site speed and Core Web Vitals concerns * Mobile SEO issues * Duplicate or thin content issues * Programmatic SEO opportunities * Local SEO opportunities * Content gaps * Backlink and authority-building opportunities * Competitor analysis * Keyword opportunities * Any Lovable.dev-specific limitations or changes required We then want a prioritized roadmap explaining exactly what you would tackle first, second, third, etc. The roadmap should separate: 1. Immediate fixes 2. Short-term SEO opportunities 3. Medium-term growth projects 4. Long-term strategies for building significant organic traffic Website Growth Strategy Our site is a Canadian healthcare directory focused on helping users find family doctors and healthcare providers. We want to develop a strong SEO structure around searches such as: * Family doctors accepting new patients * Family doctors accepting patients in specific Canadian cities * Doctors near me * Healthcare providers by city * Healthcare clinics by location * Canadian primary care resources We are particularly interested in building scalable SEO through city pages, clinic/provider pages, local search pages, useful healthcare content, and other programmatic SEO opportunities. You should be able to advise us on how to structure these pages so they provide genuine value rather than creating thin or low-quality pages. Ongoing Responsibilities After the audit and roadmap, ongoing work may include: * Technical SEO improvements * On-page SEO * Keyword research * Building and optimizing landing pages * Local SEO * Programmatic SEO * Content strategy * SEO briefs * Internal linking * Google Search Console monitoring * Indexing troubleshooting * Schema implementation * Competitor monitoring * Backlink strategy * Improving existing pages * Tracking organic rankings, impressions, clicks, and traffic * Identifying new growth opportunities We want someone who can continually look at the data and tell us what should be done next rather than waiting for us to assign every task. Ideal Candidate You should have: * Proven SEO experience * Strong technical SEO knowledge * Experience growing organic traffic * Experience with directory, marketplace, SaaS, healthcare, local SEO, or large websites is a strong advantage * Experience with Lovable.dev is highly preferred * Experience with React, JavaScript-heavy websites, or similar modern website builders * Strong understanding of Google Search Console * Experience with tools such as Ahrefs, Semrush, Screaming Frog, Google Analytics, or similar * Knowledge of programmatic SEO * Understanding of Canadian/local search would be an advantage * Strong written communication * Ability to explain SEO clearly to someone who is not an SEO expert Important Please do not apply with a generic proposal. In your application, please answer the following: 1. Have you worked on a website built with Lovable.dev before? If not, what similar platforms or React-based websites have you worked with? 2. Give an example of a website where you significantly increased organic traffic. What did you do and what were the results? 3. Have you worked on directory, marketplace, healthcare, or local SEO websites? 4. What would you look at first when auditing a website like ours? 5. What SEO tools do you normally use? 6. How would you approach growing a Canadian healthcare directory from relatively low organic traffic to substantial national organic traffic? 7. Please provide examples, screenshots, or case studies showing SEO results where possible. Success Metrics We understand that SEO takes time and that no legitimate SEO professional can guarantee rankings. We will evaluate success based on continued improvements in: * Organic Google impressions * Organic clicks * Keyword rankings * Number of ranking pages * Indexed high-quality pages * Organic traffic * Geographic coverage across Canada * Relevant backlinks/domain authority * User growth from organic search Our long-term goal is to build the site into a highly visible Canadian healthcare platform capable of generating hundreds of thousands of organic visits and ranking prominently for high-intent healthcare searches across Canada. If you are highly experienced with technical SEO, scalable directory SEO, and modern web platforms and are interested in helping build this from an early stage into a major organic search platform, we would like to hear from you.