SEO Strategist Needed to Diagnose & Recover Organic Traffic Drop — Local Service Business LA

We need an experienced local SEO consultant to diagnose a traffic drop and deliver a written action plan for our mold remediation company in Los Angeles. Mold Zero Services LLC (moldzerollc.com) is a professional mold inspection and remediation company serving the greater Los Angeles area. The site is technically healthy — 96% SEMrush site health, zero crawl errors, full schema coverage — but organic visibility dropped from 4.70% to 1.37% and estimated traffic dropped over 90% between May and August 2026, coinciding with a series of changes made to the site. We are not looking for someone to do the implementation. We have a WordPress contractor who handles execution. We need an expert who can review what happened, identify what is causing the decline, and deliver a clear prioritized action plan that our contractor can execute. A detailed project briefing document is attached. Please read it before submitting a proposal. It covers the full change history, current rankings, known issues, and the specific questions we need answered. Candidates who have not read the brief will be easy to identify. The deliverable is a written report covering: A diagnosis of why traffic dropped, with your confidence level on each cause A verdict on whether our primary keyword loss is real or a measurement artifact A prioritized fix list for the 4 active keyword cannibalization issues An assessment of the 301 redirect strategy from 17 deleted pages and whether it should be adjusted A Google Business Profile optimization action plan A backlink acquisition strategy appropriate for a local service business at our current authority level Any content quality issues you identify that may be contributing to the decline