SEO and Google Ads Setup for Wellness Site

Job description I run an Australian website, carnosine.net.au, that educates people about a topical carnosine-magnesium gel (LactiGo) and sells it into the Australian market. The site is built on Hostinger and already indexed in Google Search Console. I'm looking for someone to improve its SEO and set up Google Ads properly from the ground up. Scope: On-page and technical SEO across the existing pages (Carnosine, LactiGo, Science & Research, FAQ, Buy LactiGo and others), plus keyword and content recommendations. Google Ads account structure, campaign build, keyword research, ad copy and ongoing optimisation. Conversion tracking setup — see the note below, because this one isn't standard. How this works commercially, so we're clear before you apply: I own the Google Ads account and pay Google directly. My billing, my card. You get user access to run it, but you don't control billing and you don't run my spend through your own account. Your management fee is a separate, flat monthly amount for your work. I'm not looking for a percentage of ad spend, and there's no markup or reselling of ad spend. Monthly reporting that reconciles against the actual Google invoice. All accounts, campaigns and data remain my property, with a clean handover if we part ways. Two things you need to know up front: This is a health-related product, so both Australian advertising rules (TGA and ACCC) and Google's own healthcare and supplement ad policies apply. Copy and content stay inside a fairly narrow, education-led lane — no treatment, cure or health-outcome claims. All public copy is reviewed by my compliance adviser before it goes live. The purchase currently completes on a US site, not on carnosine.net.au, so conversion tracking is not a simple pixel setup. Working out how to measure conversions in that situation is part of the job. If that setup suits how you work, I'd like to hear from you. Screening questions Have you run Google Ads or done SEO for a regulated category such as health, supplements or nutraceuticals? Briefly, how did you keep it compliant? Have you advertised into Australia, the UK or the EU, where health-claim rules are stricter than the US? How do you track conversions when the purchase completes on a third-party site rather than the advertiser's own domain? Are you comfortable with me owning the Google Ads account and paying Google directly, with your fee billed separately from ad spend?