SEO copywriter needed to write landing page copy and produce simple graphics

Project Overview: Gopher Sport is looking for a seasoned copywriter, ideally with sports and/or ecommerce experience, to produce written and graphic web content that serves two purposes: 1. Provide relevant, useful, authoritative content that is genuinely useful to users who view our category pages. 2. Generate content that is highly discoverable in organic search listings and is consistently cited or mentioned in AI-generated results. The deliverable we’re looking for: 1. Written web content for five of our category landing pages, that comprehensively speaks to the topics featured the outline provided (more on that below). 2. Graphic content (tables, flowcharts, etc.) that makes the shopping/decision experience easier, formatted to seamlessly fit within the landing page experience. Early examples of an attempt to do this ourselves on our current web platform (Magento) can be found as follows: Written content (scroll below products): https://gophersport.com/sports/flag-football Graphic content: https://gophersport.com/sport-tip-footballs These examples are just an initial foray into expanding our web content. They aren’t necessarily supposed to be verbatim templates to follow. You can use it as a guideline, but if you see opportunities to improve structure, please share your desired direction with us. As we migrate to our new web platform on Shopify at some point in Q3 or Q3 26’, we would like to expand our content to include more graphics and visuals that will accompany the written content. Furthermore, we aren’t looking for a specific word count or number of created graphics, as the goal should be to comprehensively address the points in the outline with authoritative, useful content. We don’t know if that will take 10,000 words or 1000 words. Where we’re trying to go: These are examples (with screenshots) of type of product category content we’re looking to emulate as we migrate our site to a Shopify platform: https://www.crutchfield.com/m_266150/Car-Stereos.html https://www.sweetwater.com/shop/guitars/electric-guitars/ Here are a few of the features we appreciate about these examples, and that we’re looking for in our content: 1. They offer a buyers-guide like experience in selecting the right product (eg. Crutchfield). Demonstrating the types of products available in the category, and in what cases they’re useful based on the customer’s needs. 2. They demonstrate category authority, without being boring! For example the Sweetwater content contains callouts to famous guitar players. The written content should serve a purpose, but still be an entertaining read. 3. They link to other content in their site or blog that provides more granular/detailed info on related subjects. 4. They reinforce key value propositions. For example Sweetwater calls attention to their “decades of trusted guidance and support...”. Similarly we’d want to conclude our content with messaging that reinforces the decision to shop with Gopher. 5. They contain dropdowns/rollups that make organizing the content simple, and make it easy for the user to identify information relevant to them (eg. Crutchfield) What you’ll be provided: We’ve produced content direction templates for each product category you’ll be asked to produce content floor. These templates include keyword direction and content outlines that cover the key topics/themes to cover in the content you produce. You will be responsible for performing enough research to thoughtfully write on the topics enclosed in these outlines. See attached for an example of an outline! Deadline: Our expectation is that this content can be produced in at most 4 weeks from project start. The hiring team will make themselves available as needed to make that happen!