SOCIAL ENGAGEMENT & CONTENT STRATEGY- VA | Mortgage/Real Estate Replies, CRM Nurture & YouTube GEO

We are building a relationship-driven mortgage, real estate, relocation, and founder brand and are looking for one consistent Social Engagement & Content Strategy VA. This is NOT primarily a posting, follower-growth, hashtag, or template-design role. Your primary responsibility is to identify meaningful conversations, draft warm, natural replies, nurture prospects and referral partners, organize opportunities in CRM, support platform-native content, and help move qualified people toward the right next step without sounding salesy or automated. CORE RESPONSIBILITIES • Monitor comments, DMs, emails, group discussions, and referral opportunities • Build and maintain a daily reply queue with: - Source - Context - Suggested reply - Priority - Confidence - Compliance-review flag - Next step - Follow-up - CRM stage • Draft trust-building replies for buyers, homeowners, Realtors, investors, founders, MLOs, CPAs, and financial planners • Nurture leads, support intake completion, appointment booking, and referral relationships • Maintain organized CRM notes, follow-up dates, objections, and handoff recommendations • Recognize mortgage, licensing, privacy, and compliance topics requiring review before publishing • Human-edit AI-assisted copy and create clean Canva, photo, and light video edits that feel natural and brand-specific • Turn real conversations, objections, FAQs, and CRM insights into future content ideas • Support YouTube search/GEO through high-intent topics, titles, hooks, descriptions, playlists, transcripts, and qualified CTAs PRIMARY AUDIENCES - California (CA), Utah (UT), and Texas (TX) • Realtor referral partners • Real estate investors • Homeowners deciding whether to sell or hold • Mortgage borrowers and move-up buyers • Self-employed founders and complex-income borrowers • Mortgage Loan Originator's (MLO) recruits to join our company • CPA and financial-planner referral partners • Relocation clients moving to and/or from the aforementioned states above PLATFORM PRIORITIES 1. Facebook Groups 2. YouTube 3. LinkedIn 4. Instagram 5. Quora & Reddit Content should be adapted for each platform- not copied and pasted across every channel. YOUTUBE & GEO You do not need to be an SEO expert, but you should understand (or be willing to learn) how to improve discoverability through: • High-intent topic research • Strong titles, hooks, chapters, descriptions, and transcripts • Related videos and playlist strategy • Natural geographic and subject relevance • Measuring qualified conversations and conversions- not just views YOU ARE THE RIGHT PERSON IF YOU: • Write excellent conversational English • Enjoy relationship-building and thoughtful follow-up • Are comfortable using GoHighLevel or another CRM • Know when to escalate instead of guessing • Can provide at least 4 hours of Pacific Time overlap • Avoid spammy automation and fake engagement • Are comfortable calibrating to a specific brand voice This role must be handled personally- no agency handoff, subcontracting, mass outreach, raw AI copy, or automation-first engagement. COMPENSATION • Hourly rate + $10 for every verified Qualified Opportunity (QO) directly attributed to your work • Approximately 20–30 hours/week during the pilot, with room to grow • Performance and compensation review after 6 months, plus annual bonus potential based on KPIs To apply, please answer the screening questions carefully. Finalists will be invited to a brief live interview.