Sales trainer for gym membership sales.

Gym Membership Sales Trainer – Sales Team Coaching and Conversion Improvement Overview Wild Growth Partners is looking for an experienced gym membership sales trainer to train and coach sales teams that sell memberships primarily to women. This is not a generic sales-training role. You must understand the gym, fitness studio, wellness, Pilates, yoga, boutique fitness or women’s fitness market, including the emotions, objections and decision-making process involved when women choose a gym membership. You will help our clients improve enquiry handling, consultations, tours, follow-up, objection handling, conversion rates and member retention from the first sales interaction. Responsibilities Sales Training Design and Delivery 1.1 Develop practical sales-training sessions for gym membership consultants and front-desk sales staff. 1.2 Deliver live remote training sessions via Google Meet. 1.3 Create role-plays, scripts, call frameworks and objection-handling exercises. 1.4 Adapt training to the client’s offer, target audience, sales process and CRM. Gym Membership Sales Improvement 2.1 Train staff to respond effectively to new leads from phone, web forms, social media, walk-ins and referrals. 2.2 Improve lead-contact speed, booking rates, show-up rates, consultation quality and membership conversion. 2.3 Train staff to conduct high-quality gym tours and membership consultations. 2.4 Help staff sell outcomes, confidence, health, community and accountability rather than simply price or facility access. Selling to Women 3.1 Train salespeople to communicate appropriately and confidently with female prospects. 3.2 Help teams understand common concerns, including confidence, intimidation, body image, safety, time constraints, previous failed attempts, family commitments and value for money. 3.3 Ensure sales conversations are empathetic, consultative and ethical, without being pushy or manipulative. 3.4 Develop approaches for women-focused gyms, fitness studios and wellness businesses where relevant. Coaching and Performance Improvement 4.1 Review sales calls, consultation recordings, lead follow-up messages and sales scripts where available. 4.2 Provide direct, constructive coaching to individual salespeople. 4.3 Identify weaknesses in the sales process and recommend practical improvements. 4.4 Help establish simple sales KPIs, coaching rhythms and accountability processes. Training Materials 5.1 Create or improve sales scripts, call guides, consultation frameworks and follow-up templates. 5.2 Develop short SOPs and training resources that our clients can continue using after training. 5.3 Provide clear recommendations following each training engagement. Required Experience Gym and Fitness Sales 1.1 Demonstrated experience selling gym memberships, fitness memberships or personal training packages. 1.2 Experience working in a commercial gym, boutique studio, Pilates studio, yoga studio, women’s fitness business, wellness business or similar membership-based fitness business. 1.3 Strong understanding of the gym membership sales journey, from lead enquiry through to consultation, close, onboarding and retention. Sales Training 2.1 Proven experience training, coaching or managing gym membership salespeople. 2.2 Experience running sales role-plays, call reviews and one-to-one coaching. 2.3 Ability to improve sales conversion through practical coaching, not just theory or motivational presentations. 2.4 Ability to demonstrate measurable results, such as improved lead conversion, show-up rates, membership sales or revenue. Required Skills * Gym membership sales and consultation sales * Sales-team training and coaching * Objection handling and closing * Lead follow-up and appointment-setting systems * Phone sales, SMS sales and CRM-based follow-up * Sales-call review and performance coaching * Experience with Google Docs, Slack * Excellent written and spoken English Nice to Have * Experience with GoHighLevel, HubSpot, ActiveCampaign, Mindbody, Glofox, Clubware, GymMaster, Salesforce or similar CRM and gym-management systems * Experience working with Australian, UK, US, Canadian or New Zealand fitness businesses * Experience training staff in gyms, Pilates, yoga, boutique fitness, martial arts, fitness or wellness studios * Experience creating sales playbooks, training manuals and onboarding resources * Experience with mystery shopping, sales audits or conversion-rate improvement projects * Experience selling premium personal training, transformation programs, semi-private coaching or recurring membership offers Deliverables * Initial review of our client’s current sales process, scripts and conversion challenges * A tailored sales-training plan for the client’s team * Live remote group training sessions * Individual sales coaching or call-review sessions, where required * Improved sales scripts, consultation framework and objection-handling guide * Recommended lead-follow-up process, including calls, SMS and email where relevant * A short post-training summary with key findings, actions and next steps Engagement * Available Sydney Australia business hours * Remote work using Google Meet * Variable hours per week depending on project needs * Long-term relationship preferred * Initial engagement will likely begin with a paid trial project or a small number of training sessions * Successful contractors may be engaged across multiple gym and fitness-business clients To Apply Please include the following in your proposal: * A short summary of your direct experience selling gym memberships or fitness programs * Details of the gym, studio, fitness or wellness businesses where you have trained salespeople * Examples of sales results you helped achieve, including conversion-rate, appointment, revenue or membership-growth outcomes where possible * Your hourly rate and availability during Sydney business hours A short video introduction explaining why you are a strong fit for this role