AI Search & Growth Marketing Expert for Senior Focused Brand

A leading medical alert provider, is seeking an experienced AI Search and Growth Marketing Specialist to help increase visibility, leads, and referrals across both consumer and healthcare audiences. Key Objectives: Drive consumer demand among seniors, caregivers, and adult children searching for medical alert solutions. Increase awareness and referrals from healthcare professionals, including case managers, discharge planners, social workers, home health agencies, and senior care advisors. Improve visibility across AI-powered search platforms such as ChatGPT, Copilot, Google AI Overviews, and Perplexity. Requirements: Proven experience in SEO, AI Search Optimization, GEO (Generative Engine Optimization), or Answer Engine Optimization. Experience developing content and strategies that improve AI search visibility. Strong analytical skills with a track record of generating measurable leads and growth. Healthcare, senior care, or digital health experience preferred.