Seeking Marketing Professionals for a Paid Research Study

We are recruiting 2-3 marketing professionals (e.g., Marketing Analysts, Market Researchers, or Digital Marketing Specialists) to participate in a paid remote research study conducted by researchers at the University of Minnesota. The purpose of this study is to understand how marketing professionals use agentic AI assistants alongside their specialized marketing tools during their normal professional workflow. -- What you'll do: You will fill out a short survey (5-10 minutes), join an onboarding session (15-30 minutes), participate in the AI-interaction session (two 1-hour sessions), be interviewed for around 1 hour, and finish the final survey. For the two one-hour remote interaction sessions, you will: * Work on a marketing task that you would naturally perform as part of your professional work. * Use your professional marketing software (e.g., HubSpot, SEMrush, Ahrefs, Similarweb, Google Analytics, or similar). * Use an AI tool to assist your work. * Share and record your screen while completing the task within 1 hour. * Answer questions about your workflow after the session. We are interested in how professionals work and collaborate with AI to complete their professional work, not in evaluating your performance, speed, or final outcomes. -- Task Requirements Please choose a task that: * Can be meaningfully worked on within approximately one hour. * Requires marketing, market research, customer analysis, or digital marketing expertise. * Uses professional marketing software throughout the session. * Is representative of your normal workflow. -- Examples include: * Conducting market or competitor research. * Analyzing customer segments, audience trends, or campaign performance. * Preparing marketing reports, dashboards, or insights summaries. * Researching search trends, content opportunities, or website performance. * Developing marketing strategies or data-driven recommendations. -- Requirements * Professional experience in marketing, market research, digital marketing, or related roles (e.g., Marketing Analyst, Market Researcher, Digital Marketing Specialist, or similar). * Regular use of professional marketing software. * Fluent in English. * Comfortable participating in a remote screen-recorded session. * Able to work on a non-confidential project, public data, or demo environment that can be screen-recorded. * Reliable internet connection and microphone. -- Study Details * Format: Remote (video call with screen sharing) * Compensation: Base pay is $75, with an additional $25 bonus after completing the full study and sharing all requested study materials (e.g., task inputs and outputs). -- Example Outputs Your task may produce outputs such as: * Market research summaries. * Competitor analysis reports. * Marketing performance dashboards. * Customer or audience insights. * Marketing strategy recommendations. If you're interested, please include the following in your proposal: 1. Your marketing or market research experience. 2. The marketing tools you regularly use. 3. The AI tools you use (if any) and your experience using them. 4. An example of the type of marketing task you could work on during the study.