Senior Amazon PPC Strategist for Premium Supplement Brand

ACEWORKZ is a premium supplement brand building a long-term, profitable Amazon growth engine. We are seeking a senior-level Amazon PPC strategist to own advertising strategy and optimization across our growing product portfolio. This is NOT a junior VA, campaign assistant, data-entry, or training position. We need an independent Amazon operator who can make strategic decisions, explain the reasoning behind them, and connect PPC to the entire Amazon growth system. CORE RESPONSIBILITIES • Own Amazon PPC strategy across Sponsored Products, Sponsored Brands, Sponsored Display, and video ads. • Build, restructure, and optimize campaigns for profitable growth. • Manage keyword harvesting, search-term analysis, negatives, bids, budgets, placements, and dayparting. • Improve TACOS, ACoS, CTR, CVR, CPC, organic ranking, and contribution profit. • Manage branded, non-branded, competitor, category, product-targeting, launch, and defensive campaigns. • Use Amazon Brand Analytics, Search Query Performance, bulk operations, and reporting dashboards. • Coordinate PPC with listing conversion rate, SEO, promotions, reviews, inventory, Subscribe & Save, and product margins. • Understand how external traffic from Google, Meta, TikTok, influencers, affiliates, and email can influence Amazon demand and organic ranking. • Provide weekly executive reports showing actions, insights, risks, opportunities, and next priorities. • Identify wasted spend and clearly explain what should be scaled, reduced, paused, or rebuilt. • Maintain clean campaign structures, documentation, change logs, and repeatable SOPs. • Help build a scalable internal Amazon advertising system for ACEWORKZ. REQUIRED EXPERIENCE • 5+ years of hands-on Amazon PPC experience. • Senior-level PPC expertise is mandatory. • Experience managing meaningful Amazon ad budgets, preferably at least $25,000/month. • Strong experience with supplements, health, wellness, beauty, food, or another highly competitive category. • Proven understanding of TACOS, contribution margin, break-even ACoS, organic ranking, inventory constraints, and new-to-brand growth. • Strong understanding of CVR, Amazon SEO, listing optimization, keyword indexing, and paid-to-organic growth. • Proven framework for helping scale a 7-figure supplement or health brand toward 8 figures. • Advanced Excel/Google Sheets skills and comfort working with large campaign datasets. • Excellent written and spoken English. • Ability to work independently, challenge weak assumptions, and communicate clearly. • Availability for up to 20 hours per week initially, with overlap during U.S. business hours. PREFERRED EXPERIENCE • Amazon Ads certification or verified Amazon Ads experience. • Helium 10, Data Dive, Scale Insights, Pacvue, Perpetua, or similar tools. • Amazon DSP, Amazon Marketing Cloud, Sponsored TV, or Amazon Attribution. • Walmart marketplace experience is a bonus, but Amazon PPC expertise remains the primary qualification. • Experience with supplement compliance and prohibited health-claim restrictions. APPLICATION INSTRUCTIONS Please begin your proposal with the word “PROFIT.” Include: 1. The largest monthly Amazon advertising budget you personally managed. 2. The largest supplement or health brand you personally managed and its approximate monthly revenue. 3. One anonymized case study showing starting and ending sales, ad spend, ACoS, TACOS, CVR, organic sales, and contribution profit if available. 4. How you connect PPC, CVR, SEO, listing optimization, and external traffic to improve organic ranking. 5. The largest 7-figure supplement or health brand you helped scale and your specific role. 6. What you would audit first in an Amazon supplement account. 7. How you decide whether to scale a keyword, lower a bid, add a negative, or pause a campaign. 8. The tools and reporting systems you use. 9. Your weekly availability and desired hourly rate. 10. A link to your LinkedIn, Upwork profile, portfolio, or other verifiable work history. ENGAGEMENT We will begin with up to 20 hours per week. This is the initial scope, not a permanent cap. Hours may increase as ACEWORKZ expands its product portfolio, advertising spend, launch schedule, marketplaces, and external traffic channels. Workload and scope will be reviewed after the first 90 days based on account complexity, performance, and business needs. An initial screening and strategy call is required before work begins. We will use this call to review your experience, discuss the ACEWORKZ account, align on goals, and confirm mutual fit. This is intended to become a long-term relationship for the right person. The successful candidate will have direct access to the founder and the opportunity to help build ACEWORKZ into a major premium supplement brand. Please do not apply if your experience is primarily basic campaign setup, bid changes, reporting, data entry, or general Amazon VA work.