Senior B2B Fintech Paid Media Strategist

We're a financial content marketing agency seeking an experienced paid media contractor to support a B2B fintech client through the end of 2026. We need a senior, hands-on specialist who can refine an existing campaign strategy, build and manage campaigns across Google Ads and LinkedIn, and optimize toward qualified business opportunities. Responsibilities * Review and pressure-test the proposed campaign strategy and budget allocation * Build and manage Google Search and LinkedIn campaigns * Conduct keyword, search-intent and audience research * Develop negative-keyword and audience-exclusion strategies * Write and test paid search and paid social copy * Create a clear testing plan for audiences, messages, keywords and creative * Recommend landing-page improvements to strengthen message match and conversion * Set up or validate pixels, tags, conversion actions and campaign attribution * Coordinate with the client’s designer/developer and CRM resources as needed * Monitor campaign pacing and performance weekly * Optimize toward qualified leads, sales acceptance and pipeline quality * Provide concise monthly reporting and recommendations * Recommend how budget should be reallocated based on early results We will lead overall strategy, messaging and content. The client has design and development support available. We need the contractor to own the paid media mechanics, analysis and ongoing optimization. Required experience * Five or more years of hands-on paid media experience * Strong Google Search and LinkedIn Campaign Manager expertise * B2B lead-generation experience with considered or longer sales cycles * Experience optimizing toward qualified leads, pipeline or revenue * Strong knowledge of GA4, Google Tag Manager, conversion tracking and the LinkedIn Insight Tag * Strong keyword, search-intent and negative-keyword skills * Understanding of landing-page conversion best practices * Ability to interpret limited data without overstating conclusions * Clear, proactive communication * Comfort working behind the scenes as part of an agency team Experience in fintech, banking, lending or another regulated industry is strongly preferred. HubSpot experience is also helpful. Out of scope * Organic content creation * Major website development * Full CRM implementation * Extensive graphic design or video production * General social media management Timing The engagement is expected to run from August through December 2026, with the potential to extend. We are looking for someone who can begin promptly and personally manage the work—not hand the account to a junior team member. To apply Please include: 1. Two relevant B2B campaigns you personally managed, including the audience, channels and results. 2. Your experience with financial services, fintech or regulated industries. 3. How you evaluate and optimize for lead quality rather than raw lead volume. 4. What you would audit and configure during your first two weeks. 5. Your availability and proposed monthly or project fee. Please begin your proposal with "Qualified opportunities" so we know you read the full description.