Senior Brand Designer / Art Director — Cannabis Brand

SENIOR BRAND DESIGNER / ART DIRECTOR — CANNABIS BRAND Website, Packaging & Brand Systems Indiva is a licensed Florida medical cannabis operator seeking a senior, hands-on brand designer to become a close creative partner as we define and build a more cohesive visual identity around the brand. We currently have an established logo, a primary brand color, exploratory packaging concepts, product imagery, and active website layouts being developed in Figma. However, much of the broader visual identity—including typography, supporting color, image treatment, graphic language, and system rules—has not yet been formally developed. Our immediate priorities are creating polished visual assets for our new website, developing and refining product packaging, and establishing a reusable design foundation that can extend across digital, retail, product, campaign, and marketing materials. This is not a one-off logo or social media project. It is an opportunity to help shape the visual world of an emerging consumer brand while also producing the practical assets we currently need. IMMEDIATE AREAS OF FOCUS -Website hero graphics, promotional banners, category artwork, backgrounds, textures, and responsive desktop and mobile assets that can be handed directly to our developers -Packaging concepts and refinements, dielines, label systems, product mockups, and organized production-ready files for packaging vendors and printers -Foundational visual direction, including typography, supporting color, image treatments, composition principles, textures, patterns, and other reusable graphic elements -Illustration direction, templates, campaign systems, and adaptable visual assets -Product-launch graphics, retail materials, merchandise, social assets, and other brand content as needs develop WHAT WE NEED Our current materials should be viewed as starting points rather than a finished brand system. We are not looking to replace the Indiva name or logo. We are looking for someone who can help translate an emerging creative direction into a distinctive, ownable visual foundation and then apply it consistently across real business needs. Our website layouts are currently being developed with an external development team. The general page structures are taking shape, but many of the graphics and visual assets are still placeholders. One of the designer’s first responsibilities will be creating polished, developer-ready artwork that gives the website a stronger and more cohesive brand presence. We are not looking for a generic rebrand, a production-only designer, or someone who needs every design decision prescribed in advance. We need someone who can absorb the existing brand, understand what we are trying to build, contribute original ideas, and translate references, conversations, emotional reactions, and sometimes subjective feedback into clear and intentional visual solutions. The right person should be able to think conceptually while remaining highly hands-on. You should be comfortable helping develop the creative direction, refining the details, applying the emerging system to real projects, and personally executing polished work through final delivery A strong candidate should have: -A portfolio showing complete brand systems across multiple touchpoints, not only isolated logos or social media posts -Experience helping create or evolve a visual identity from incomplete, fragmented, or early-stage materials -Excellent typography, composition, color, image treatment, and visual storytelling skills -Experience creating website graphics, digital campaigns, and responsive visual assets -Experience with packaging, dielines, print production, and vendor-ready file preparation -Strong Adobe Illustrator and Photoshop skills, with working proficiency in Figma -The ability to deliver clean, organized, editable source files and clearly labeled final exports -Exceptional spoken and written English for live creative collaboration and nuanced feedback -The ability to explain creative decisions, ask thoughtful questions, and recommend stronger solutions when appropriate -Availability for regular working-hour overlap with Eastern Time Experience with consumer packaged goods, lifestyle, beverage, hospitality, streetwear, music, retail, or cannabis brands is especially relevant. OUR CREATIVE DIRECTION Indiva should feel like a brand with a genuine point of view: modern, art-led, confident, and unmistakably human. It should feel premium without becoming sterile, expressive without becoming chaotic, and approachable without looking generic. We want work that is bold enough to create intrigue, refined enough to earn trust, and distinctive enough that it could only belong to Indiva. We have a strong sense of what feels right or wrong, but the visual identity has not yet been fully brought into focus. Helping translate that taste into a coherent, ownable design language is an important part of this role. Strong typography, thoughtful image-making, tactile detail, unexpected composition, and a clear sense of authorship matter more to us than following any single trend or predetermined style. Illustration, collage, photography, texture, pattern, and digital experimentation may all have a place when they support a strong concept rather than simply decorate the work. We do not want Indiva to look like a conventional dispensary, a sterile wellness brand, or a collection of disconnected trendy graphics. We want to avoid generic cannabis leaves, smoke effects, neon clichés, arbitrary psychedelic imagery, templated social content, and work that feels visibly AI-generated or creatively anonymous. The goal is to build a flexible visual world with depth, personality, and consistency—one that can evolve across products, packaging, campaigns, retail, digital experiences, and future markets without losing its identity. WORKING RELATIONSHIP The engagement will begin with a paid test followed by our immediate website, packaging, and foundational brand needs. The initial work will involve both creative development and practical execution. We need someone who can help establish the visual principles of the brand while also applying those principles to assets that our developers, packaging vendors, printers, and internal team can use. If the fit is strong, the goal is to develop an ongoing relationship with one primary designer who understands the brand deeply, builds on previous decisions, maintains consistency, and can support a wider range of creative needs as Indiva grows. You will work directly with the person leading the brand’s internal creative direction. We value open collaboration, thoughtful questions, clear communication, and designers who bring a genuine perspective rather than simply agreeing with every request. This posting is for an individual freelancer. We are not looking for an agency, account manager, or subcontracted design team. The person we interview should be the person personally completing the work. Selected finalists may be offered the same small paid test project. Based on the quality of the work, communication, creative fit, and response to feedback, one designer will be selected for the ongoing relationship. HOW TO APPLY Please submit no more than three highly relevant case studies. For each project, explain what you personally created, how the visual system extended across multiple touchpoints, and what your role was. Please also confirm: -Your current weekly availability -Your normal working hours and Eastern Time overlap -The software you use -Your comfort participating in live creative calls in English -That you will personally perform the work -Whether and how you use generative AI, stock assets, templates, or outside collaborators in your process Generic proposals, large collections of unrelated portfolio links, and agency submissions will not be prioritized.