Senior Copywriter (Fashion / E-Commerce)

Born To Roam is a premium headwear brand. We handcraft small-batch statement hats — most notably our Russian Pillbox and London Pillbox — engineered to fit 55/S through 64/XXL, because most luxury hats only fit a narrow slice of the people who want them. Our customer is discerning, mature, and buys once and buys well. Our marketing engine is already running: Klaviyo email flows and campaigns, SMS, organic social, and paid acquisition. What we need now is a professional set of eyes on every word that leaves the building. What you'll do Review and revise our existing copy across email campaigns, SMS, social captions, and product/landing page copy — tightening, sharpening, and bringing everything into one consistent voice Write and refine campaign copy for launches, restocks, seasonal moments, and promotions Support paid advertising — primary text, headlines, and hooks for Meta and other paid social, including variations built for testing Audit our automated flows (welcome, abandoned cart, browse abandonment, post-purchase, winback) and recommend rewrites where they're underperforming Protect the brand voice — flag anything that reads generic, hype-driven, or off-brand before it ships Our voice, so you can self-select Editorial and confident. Minimalist. No exclamation points, no manufactured urgency, no "cute" or "trendy." We sell the transformation, not the discount. Think luxury house, not flash sale. If you've written for fashion, jewelry, or accessories brands that lead with craft and restraint, you'll feel at home immediately. What we require 5+ years of copywriting experience within the fashion, apparel, or accessories industry — this is non-negotiable, and we will ask for the work Direct e-commerce experience — you've written for brands that sell online and you understand how copy moves conversion, not just how it reads Proven email and SMS copywriting (Klaviyo, Attentive, Postscript, or similar) Paid social copywriting experience with an understanding of hooks, angles, and testing structure Strong editorial instincts — you can take existing copy and make it better without flattening its personality Excellent written English and a meticulous eye for detail Reliable communication and the ability to work from a brand guide without constant hand-holding Nice to have Experience with a premium, luxury, or heritage-positioned brand Shopify familiarity Comfort writing to defined customer segments (VIP, engaged, lapsed) Basic understanding of email/SMS deliverability and compliance The details Rate: $20–$30/hr, depending on experience and portfolio strength Commitment: Part-time and ongoing, with room to grow into a larger retainer as we scale Start: Immediately, beginning with a small paid trial project so we can both make sure it's a fit To apply Please don't send a generic cover letter — we read every application and generic ones go straight to the bottom. Instead, send us: Two or three portfolio samples from fashion or accessories brands. At least one email or SMS campaign, and at least one paid social ad. A short note (under 150 words) telling us which fashion brand's copy you most admire and exactly why. A quick rewrite. Here's a line from our site: "Our hats are made with high quality materials and come in sizes for everyone." Rewrite it in one or two sentences the way you think a premium headwear brand should say it. We're reading closely. The rewrite tells us more than a résumé does.