Senior D2C Brand Identity, Logo & Packaging Designer

We’re looking for a senior brand designer to refine and unify the identity of an existing D2C product. The current packaging began as an AI-generated direction, and we now need experienced creative judgment to turn it into a cohesive, premium brand system. Scope: • Refine/rework the logo and overall visual identity • Define the typography/font system, color palette, graphic elements, and layout rules • Redesign/refine the packaging so it feels modern, distinctive, and premium • Deliver a practical mini brand/design system with usable guidelines for future creative This is a focused identity and packaging engagement, not a large agency rebrand. We want someone senior who can quickly assess what works, elevate it, and establish a clear design direction. Style/quality references: https://gruns.co/ https://wuffes.com/ https://www.egglifefoods.com/ https://olyrafoods.com/ https://holdonbags.com/ https://www.waterboy.com/ Budget: $1,500–$2,500 USD depending on fit and scope. Applicants must be based in the US, UK, Canada, Australia, Ireland, or New Zealand.