Senior GHL CRM, Automation & Business Systems Developer -Terracrete(Flooring Company)

Senior CRM & Automation Systems Architect — Build Terracrete’s Sales, Operations & Profitability Engine Terracrete is looking for a **senior CRM and automation systems architect** to build and optimize our internal sales and operations system, primarily using GoHighLevel with additional integrations or custom development where necessary. This is not a basic CRM setup. We need someone who can understand our flooring business, design the system properly, build the automations, test everything thoroughly and create a reliable platform our team can use daily. Phase 1 — Core System Our immediate priorities are: Lead Capture & WhatsApp Automation Capture leads from: * Facebook & Instagram Ads * Website * WhatsApp * Messenger * Manual entries Automatically categorize leads by service, including: * Epoxy Flooring * Microcement * Concrete Overlays * Other services Build WhatsApp automation capable of: * Immediate responses to new leads * Service-specific nurture sequences * Customer qualification * Collecting location, approximate sqft and project information * Requesting photos * Booking site visits * Sending reminders * Automated follow-ups * Human takeover when required Sales Pipeline Track customers through: New Lead → Qualified → Site Visit Booked → Site Visit Completed → Quote Sent → Follow-Up → Payment/Deposit → Sale Won → Scheduled → In Progress → Completed** Management should be able to clearly see: * Active leads * Upcoming site visits * Quotes * Outstanding payments * Pipeline value * Won/lost jobs * Active projects * Completed projects ## Quotations, Invoices & Payments The system must support: * Draft/automated quote generation * Quote approval before sending when necessary * Invoice generation * Deposits * Progress payments * Final payments * Outstanding balances * Automated payment reminders * Payment tracking Our product and service pricing database will be provided. Project Costing & Profitability This is a critical requirement. For each project, we need to track: * Contract value * Material expenses * Labour * Transportation * Equipment * Subcontractors * Additional purchases * Miscellaneous expenses * Total project expenses * Actual profit * Profit margin * Cost per sqft * Profit per sqft Worker Tracking We must also track: * Which workers worked on each project * Number of days worked * Individual pay rates * Total labour cost * Total project payroll This information must feed directly into project profitability. Product & Expense Database Terracrete will provide a product database containing pricing and product information. When recording an expense, selecting a product should automatically prompt its current stored cost. Example: **Product → Quantity → Unit Cost → Total Cost → Project** The user must be able to override the cost when the actual purchase price differs. Management Dashboard The dashboard should clearly show: * Leads * Site visits * Quotes * Sales * Pipeline value * Active jobs * Revenue * Outstanding payments * Project expenses * Payroll * Project profit * Profit margins The purpose is to quickly understand: **What we sold, what it cost us, and how much profit we actually made.** Phase 2 — Shopify & E-Commerce After the core system is stable, we want to integrate Shopify for: * Product/customer synchronization * Order tracking * Sales tracking * Product revenue * Email nurture campaigns * Abandoned cart sequences * Post-purchase campaigns * Repeat-purchase campaigns * Wholesale/product quotes * Product invoices * Payment tracking Technical Expectations Strong experience required in: * GoHighLevel * CRM architecture * WhatsApp Business API * Meta/Facebook Lead Ads * APIs and webhooks * n8n, Make or similar automation tools * Database design * Quote/invoice automation * Job costing or financial calculations * Shopify integrations * Security and permissions We are open to using an external database or custom development where GHL alone is not the best solution. We want someone capable of **designing the right system**, not forcing every requirement into one platform. Testing & QA Testing is mandatory. The developer must provide **documented test reports throughout the project and before final launch**. Testing must cover core workflows including: * Lead capture * WhatsApp automation * Lead qualification * Site visit booking * Nurture sequences * Quote generation * Invoice generation * Payment tracking * Worker/payroll calculations * Expense calculations * Profitability calculations * Pipeline movement * Dashboard accuracy * Integrations * User permissions * Error handling Any failed test must be corrected and retested before completion. Mandatory Discovery Call Shortlisted applicants will be required to attend a **short discovery/video call before selection**. This is mandatory. The purpose of the call is to: * Review your relevant experience * Discuss our workflow * Understand how you would architect the system * Evaluate your communication and problem-solving ability * Discuss scope, cost and availability Please do not apply if you are unwilling to join a discovery call. How to Apply Start your application with: **TERRACRETE SYSTEM** Then provide: 1. 2–3 similar CRM/automation systems you have built 2. Your specific role in those projects 3. Your experience with GHL and WhatsApp automation 4. Your experience with job costing or profitability systems 5. Your recommended approach for this project 6. Examples of previous testing/QA documentation 7. Your estimated Phase 1 cost 8. Your availability Generic applications will not be considered. We are not looking for the cheapest developer. We are looking for someone capable of building a **secure, reliable and scalable system that gives Terracrete control over leads, sales, operations, expenses and profitability.**